Product Positioning: why does it matter?
In the realm of marketing, where new products flood the market daily it becomes crucial to distinguish your product from the rest. This is where product positioning plays a role — an approach that can make or break the success of a product. As someone responsible for Product Marketing Management mastering the art of product positioning is essential to ensure that your product resonates with the audience.
“Positioning is not about manipulating a product. It’s about influencing the prospects perception.” Al Ries and Jack Trout
Why does Product Positioning matter?
- Customer Centric Focus:
Effective product positioning begins with understanding your target audience. By identifying their needs, challenges and aspirations you can develop a positioning strategy that directly addresses them.
2. Market Differentiation:
In a landscape your product must possess a selling proposition (USP) that sets it apart. Positioning helps emphasize what makes your product superior or distinct from options
3. Clear Communication:
A defined positioning strategy conveys a message, about what your product offers and why it matters. This facilitates customers in grasping its value.
In conclusion product positioning plays a role, in connecting your product with customers. It involves conveying the value of your product in a manner that deeply resonates with your target audience.
By gaining insights into your customers highlighting what sets your product apart and creating a message you can effectively position your product for success, in a market.
