Product MK
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Product MK

5 Strategic Messaging Frameworks Every Product Marketer Should Know

Illustration credits: Oleh Harmalov

For too many years, companies have abused mission statements in the hope that both their clients and employees will eventually “get” what they do. A few billion ad dollars later and we’re still confused, having attention spans shorter than a fish. Fortunately enough, brand communication has evolved into a new form of storytelling called strategic messaging.

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Andrei Țiț

Andrei Țiț

I write, talk, pitch and promote tech products 🗣 Product Marketing @Paymo. Amateur photographer in my spare time 📷🔰