Insights from a team of 5 domain expertise

Mulyadi Oey
Product Narrative Publication
2 min readJun 15, 2020

Author’s note (8/3): Hello, we’re moving most of our articles to our website. Our articles — including this one — and brand new materials can be found there. Click here to read the article in its entirety. Thank you!

In this conversation, we spoke with a team in GOJEK which focuses on enabling the growth of its partners through responsible financial products and services. The team is considered a “squad” that essentially denotes a cross-functional group of people working together to solve a specific domain of issues and challenges.

(left to right) Taza, Varyan, Zikha, Akshar, and Raya

This squad consists of 5 members, representing 5 different functions: product, growth, marketing, research, and design. The Product Manager happened to be the assigned leader.

Note: The squad leader is not the manager for the other 4 people. Each person in a squad belongs to a particular function or department. For example, there is a Head of Research to whom the researcher in this squad is reporting.

The conversation covered many fronts about their journey adopting OKR for the last 5 months. As a squad, they are subscribed to a quarterly squad OKR; and each member is responsible for their own individual OKR, discussed bi-weekly during OKR cadence.

Two emerging themes stood out from this conversation: clarity and visibility.

5 people with different roles shared their unscripted versions of what those themes meant for them. Let’s read their stories.

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Mulyadi Oey
Product Narrative Publication

A dad and a husband. A learner and learning facilitator. Co-founder of Product Narrative. Ex-founder of a UIUX consulting and software development company.