Listening should be active, not passive
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Welcome to Shared Narrative #15!
In Shared Narrative #14, we mentioned the key to a successful interview lies on the listening part. The listening we meant is a combination of empathic listening and active listening.
Empathic listening is an act of listening with empathy; the process of hearing what other people are saying and trying to understand what it means by understanding what they feel. Listening with empathy looks like this: when someone is talking to you, you imagine yourself in their situation. When they are speaking, you make an effort to think of where they are coming from and why. You imagine what they feel and what struggles they are facing, their challenges.
However, emphatic listening is often not enough to uncover the real or deeper challenges. Seeking to understand them is the first step, but we also need to be active in asking the follow-up questions to their answers. This is called active listening.
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Or you can read past editions of Shared Narrative here: #4, #5, #6, #7, #8, #9, #10, #11, #12, #13, #14
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— The Product Narrative Team
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