The Trouble Two: Challenges in Implementing OKR

Product Narrative
Product Narrative Publication
2 min readDec 19, 2018
Image credit: Diginomica

Author’s note (2021.09.07): Hello, we’re moving most of our articles to our website. Our articles — including this one — and brand new materials can be found there. Click here to read the article in its entirety. Thank you!

Welcome to Shared Narrative #10!

In marriage, the first two years are critical and predictors of marital satisfaction. This statement was backed by a study conducted by Dr. Ted Huston of the University of Texas, which showed that couples’ newlywed marriages and changes in their union within the first two years foreshadow their long-term marital fate. Some called this period of time the trouble two.

We thought it was only appropriate to borrow the term to give a hint on what we’re going to talk about this week. No, we didn’t mean the first two years of doing OKR are critical. Instead, the trouble two in the title refers to the two challenges most teams face during the first few weeks or months into their OKR implementation. Based on our observation of several teams, we noticed the same two challenges occurred again and again, which is why we thought this is worth sharing.

Properly managing these two challenges is a critical step towards adopting OKR. Once you’re over these two humps, the rest of the journey will be easier even though there are still a lot of hard work to do.

We hope our experience can make you more equipped with knowledge when it is your turn to run your own OKR. At the very least, you will know what to expect and how to handle it.

Here are the trouble two we encountered when implementing OKR:

Please click here to read the full version of this article.

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Have a great weekend!

— The Product Narrative Team

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Product Narrative
Product Narrative Publication

We help company leaders add more hours to build their business — by coaching their teams to self-manage to support the shared company goals.