Thomas Olejar
Placement Directory is the Yellow Pages of product placement.
Reasons To Use Product Placement
Reasons To Use Product Placement
- Celebrity / Entertainment association (product placement being the major source) is the most effective form of trust building for a brand.
- Highest ROI of any method of brand marketing.
- Lower cost than most any form of brand building.
- Staying power — the entertainment vehicle that is used for product placement stay in the consciousness of consumers longer than traditional advertising methods.
- Doubles the consumer purchase intent and positive view of a brand.
Originally published at Product Placement — Placement Directory.
