Reasons To Use Product Placement

Reasons To Use Product Placement

  • Celebrity / Entertainment association (product placement being the major source) is the most effective form of trust building for a brand.
  • Highest ROI of any method of brand marketing.
  • Lower cost than most any form of brand building.
  • Staying power — the entertainment vehicle that is used for product placement stay in the consciousness of consumers longer than traditional advertising methods.
  • Doubles the consumer purchase intent and positive view of a brand.
Why Use Product Placement