Producter Glossary: Persona
Creating a user-centric and scalable product is one of the biggest challenges any product company faces.
Personas are used to help a product manager (or product developers) understand the characteristics, behaviors, goals, and responsibilities of a particular segment of users. We can say that persona is actually an analysis process.
Persona can be defined as revealing the ideal user profile after examining the characteristic information obtained from different sources. Before starting the marketing or sales process, personas are created for specific goals.
A wide-ranging analysis is made that includes details such as the user or customer’s age, socio-economic status, motivations, products they are interested in, purchasing frequencies, and so on. Next comes the part of identifying the problems of potential users. The aim here is to find solutions to the problems faced by users or to solve them with a feature in your product. These problems start with the registration of the customer and continue until the payment problems at the purchasing stage. In other words, possible problems that may occur during the entire purchasing and use process are also part of the analysis.
Here are some pieces of information needed to create a Persona:
- Age, location, and education level
- Occupation status
- Goals and dreams
- Challenges, disappointments, and pains
- Potential biases of the users for or against your product and company
- How does the user deal with problems today?
Don’t forget! Personas should be in detail that you can look at and benefit from in your teams while working during the day.
