PRODUCTHEAD: Living your brand values
true product managers wait
Posted on Monday, 21 September 2020
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What happens when words and deeds don’t align
More than office decoration: taking a stand on core values
When our values are aligned to the things we create, work doesn’t feel like work
What is meant by the word “brand”
Hot news this week: celebrity outed as being unpleasant IRL! Yes, not exactly a story that would usually even register on my product management radar. Nonetheless it did because it gives us an unintentional object lesson in why your product has to embody your brand values.
For those that have never seen Ellen DeGeneres’s show, its core value is about being nice to people. So when she’s called out by her crew for apparently being mean, it sets her at odds with the brand values of her show, and undermines the implicit trust between the show and its viewers.
In much the same way, your product and company’s actions have to embody the brand values you claim. There’s no point in claiming to put customers first if in practice your service does no such thing.
When behaviour analytics company Hotjar recently discovered that one of their customers was the merchandising website of the Trump-Pence re-election campaign, they deactivated the account and donated the proceeds “to fight racism and injustice.”
Regardless of your political leaning, can you say truthfully that your product and company honour the brand values you speak about publicly?
Speak to you soon,
what to think about this week
Less than a year after an awkward interview in which Dakota Fanning called out DeGeneres’s economy with the truth, Ellen’s ratings are reportedly at a 17-year low amid widespread allegations of a toxic workplace culture.
“We believe that the values displayed by this organization as a customer of Hotjar are clearly not aligned with our values as a company, and in the spirit of living our value of working with respect, we have decided to take action.”
How do we design more distinctive, credible, and memorable products? Should we work more responsibly, more ethically? What does it mean to solve the problems worth solving?
[MIKE ATHERTON / YOUTUBE]
An organisation’s brand is a whole set of associations which people make when they think about or encounter that business.
A common misconception — and one that designers are always at pains to correct — is that a brand is simply a logo or identity.
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Video, slides and transcript of what I learnt about digital transformation and working with autonomous, empowered delivery teams.
[I MANAGE PRODUCTS]
Imagine yourself jumping into your car, strapping in, and firing up the engine. You have a quick look around then pull on a blindfold before launching yourself into traffic. Likelihood of an accident? (Quite high.)
So why do so many take the exact same approach when it comes to creating products?
[I MANAGE PRODUCTS]
You know you’re in product management hell when you realise corporate strategy is absent or dysfunctional. I’ve certainly been there. This video shows you how to define your product strategy and use it to (hopefully) influence corporate strategy.
[I MANAGE PRODUCTS]
can we help you?
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PRODUCTHEAD is a newsletter for product people of all varieties, and is lovingly crafted from 1980s pop videos.