Product Decision #5: Product Hunt’s Strategy to Build in Public

This is #5 in a collection of posts highlighting decisions made in tech to build and grow products.

Product Decision

Back in 2014, Product Hunt’s founder Ryan Hoover decided to get early feedback by sharing his incomplete design with the public. Within the first 24 hrs, he received a torrent of feedback — 50 comments with annotations from the community using InVision. By inviting direct feedback from his target audience, his team was able to accelerate their learnings.

Details

Here are the three main benefits that Ryan outlined:

1. Increase Buy-In
2. Get Feedback Early
3. Excite The People!

Read the full article here.

Have you tried something similar at your company? If so, share your results in the comments.