Cory Huff: What If Your Pivot Doesn’t Fit Your Current Business? (Episode 145)
Topics We Explored:
- How Charlie and Cory connected on being “accidental entrepreneurs” and how to weave through the daily journey of all the business ideas that may pop up
- What it’s like to “pivot” your business if it’s not growing in the way you hoped
- How you can measure the success of a business in joy and happiness, rather than large numbers and money
- Why Cory wanted to scale The Abundant Artist, and why trying and failing was still one way of succeeding
- How you can look at new business opportunities as an “and” scenario as opposed to an “either/or” scenario
- What the benefits and downsides are of collaborating with someone on a business
“Where I think I’m gonna go is not necessarily where the wider world sees me going.” — Cory Huff
Links and Resources Mentioned in This Episode:
- Barbara Sher
- How to Be Everything: A Guide for Those Who (Still) Don’t Know What They Want to Be When They Grow Up by Emilie Wapnick
- Peter Drucker
- Two Concepts of Freedom
- The Abundant Artist
- How to Sell Your Art Online by Cory Huff
- Pivot: The Only Move That Matters Is Your Next One by Jenny Blake
- Ryan Levesque’s Ask Methodology
About Cory Huff:
Cory is an actor and storyteller who fell into a career in Internet marketing. In 2004, he discovered search engine marketing and social media. Since then, he has worked on marketing and software programs for some of the world’s biggest companies.
In 2009, he started TheAbundantArtist.com (TAA) as a way of teaching Internet marketing to his artist friends who were asking him for help. Since then, he’s helped dozens of artists go from never-sold-anything to selling pieces monthly or weekly. Some of his artist friends and clients have gone on to sell their work for $20,000 or more. He teaches artists to be empowered to take charge of their own art business, and to not let others dictate to them whether their work is good enough, is commercial enough, or fits some predetermined mold of what an art career should be.
In 2014, Cory packed up and moved to France for 9 months and was still able to grow his online business and advance his epic goal of helping 1,000 artists create a full-time income so they can use their talents to change the world. While overseas, he was offered a book deal.
Cory is now back stateside and lives in Portland, Oregon, with his wife Lissie and their two perfect kitties.
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Originally published at www.productiveflourishing.com.
