Seth Godin: This Is Marketing (Episode 202)
Topics We Explored:
- How marketing has evolved, particularly in the past 10 years, and why we need to shift our way of marketing to reflect the current landscape
- Why being a marketer means bringing change to a community, not necessarily about advertising your story or project
- How you can redefine your marketing tactics by looking at your consumers as students, rather than prospects
- What you can do to tell the difference between various types of media, as well as the difference between direct marketing and brand marketing
- Why having authority in your field is built on making promises and keeping them
“[Marketing has] changed how elections work, and how we go on dates. We’re in this revolutionary moment where everything we know of marketing is completely new.” — Seth Godin
Links and Resources Mentioned in This Episode:
- Seth Godin
- Akimbo (A Podcast from Seth Godin)
- This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
- To Sell Is Human by Daniel Pink
- Seth Godin: Pick Yourself (Episode 3)
About Seth Godin:
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2018, he was inducted into the Marketing Hall of Fame. Photo Credit: Brian Bloom
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Originally published at www.productiveflourishing.com.
