Productivist Protecting IP
Connectivity is a real definer of the 21st century. In December 2016 it was calculated that 44% of the world’s population owned smartphones connecting for an average time of 3.9 hours per day. It is not surprising therefore that technology is advancing in leaps and bounds as ideas are quickly shared and data so easily exchanged. Thanks to the internet and social media the mindshare has few limits, encouraging creativity and the advancement of new inventions and projects. However, amidst all this positivity there are always undoubtedly pitfalls.
It was Scott McNealy (then CEO of Sun Microsystems) in 1999 who highlighted what has become a significant pitfall in technology’s rapid advancement when he said “Privacy is dead. Get over it” At the time of making this statement he was very right. The accelerated speed of communication and the propagation of concepts and ideology, was gradually impinging individual privacy at all levels and this inevitability had its effect on Intellectual Property rights.
The importance of IP rights can be traced as far back as 1762 when it was cited in an English paper. Today, however, as trade becomes globalised and more automated, the need for control of such rights has never been higher. Transactions, once controlled by the necessity of a physical presence, are becoming obsolete therefore inevitably increasing the possibility of double transactions, counterfeiting and intellectual property theft. Many protocols have been put in place to try and minimize such damage but until recently it has been accepted as all par for the course.
Indeed it is a jungle out there! Lengthy legal cases multiply each year, sometimes taking years to reach consensus. A classic example of one, dating as far back as 2009, and still going on today is the Adidas America Inc versus Payless Shoesource Inc. The suit was instigated by Adidas over the similarity of stripes on their shoe design. Such cases are not only costly and lengthy but have no guarantee of a positive result at the end.
So was McNealy right? Should we just “get over it” and agree that it is indeed par for the course; paying out enormous amounts of money over issues such as IP rights? The answer is certainly no. Technology is there not only to invent but also solve, improve and adapt in order to guarantee continued advancement and success. Productivist is an example of this and for the manufacturing industry its solution can only make sense.
Productivist’s solution is not only highly innovative but it will revolutionize the world of manufacturing as we know it today. To achieve this Productivist will use Blockchain technology. Blockchain is built on trustless consensus whereby there is no middle man and no room for possibility of information being duplicated. It offers a new means for registering intellectual property (digital works of art, like music files, images, texts, contracts, and software files) whereby such information can be registered in an immutable way. It is its accuracy and reliability which makes this technology an undoubtable breakthrough for IP. Once a transaction has been made it is date stamped and can neither be corrupted nor erased. For example a document like a patent specification can be registered on a blockchain to prove that the inventor was the first who came up with this idea. It is, however, not necessary to disclose the invention at this point, as only an encrypted digital signature, called hash, is actually stored on the blockchain. An anonymity is therefore established.
Productivist is the first peer to peer network connecting private and professional manufacturers to their clients by mapping global manufacturing capacities. Designed to meet industry’s need for an efficient and reliable way for managing resources, it is a remote, secure, effective solution for manufacturers ensuring not only secured data, but also transparency.
Their solution provided by means of a blockchain system propagates a high level of confidentiality. Purchasers’ specifications of their products are protected within a distributed manufacturing system. A multilayer system means that manufacturers can benefit from anonymity allowing them to quote different prices to each client providing that they chose to operate in ghost mode. The system facilitates choice as it will make it far easier to collaborate with multiple manufacturers while being at all times confident in the knowledge that all aspects will remain a well guarded secret.
Productivist’s technology ensures the safe digital transfer of technical information with no risk of human interception. It is often during times of information exchange that IP is most at risk. By connecting a manufacturing machine to the Productivist blockchain makes it “smart” and enables the real-time monitoring of the production: from the secured file transfer from the purchaser (without human intervention) to monitoring production until validation at the end of the manufacturing process.
Another main issue in manufacturing is counterfeiting. Thanks to the blockchain technology, Productivist will be able to compare the models used for the production with the models provided by the client or the company owning the patent. This will make piracy trackable and ensure the quality and compliance of the products.
Perhaps one of the extraordinary factors about Productivist’s solution is that the manufacturing industry will benefit from this technology in more the one way. A clearly well thought out solution, it addresses many of the problems which have pushed the manufacturing industry into the way it functions today, and provides an alternative strategy to avoid the skyrocketing prices of manpower, the considerable investment costs for machinery (both of which have propelled companies to delocalise their way of working) and the margin for human error which often has considerable financial consequences. Productivist recognises that the strategy that companies adopt to avoid such constraints is far from uniform and at times is the root of business failure. Its solution is adaptable and bespoke according to needs.
Productivist’s future is a rosy one and offers a comprehensive solution to the issues the manufacturing industry is facing today. Indeed, they are complex but not insurmountable. IP protection is just one of them, and an extremely important one, because industry is currently standing at a crossroads of uncertainty. More and more companies are adopting a radical plan “B” which is quite simply not to patent new technology. Tired of the costly, lengthy process involved and the lack of guarantee that it will function according to plan, it has seemed for many, the only viable way.
Productivist will lead the way, making it a global market leader. Its vision will certainly revolutionize those IP concerns which plague industry today revitalising industry’s confidence in the fact that privacy does not need to be something of the past! So let’s not just “get over it” because Productivists blockchain technology provides a great leap forward and most certainly provides a better solution.