5 Ways Emotional Design can help your business grow

Emotional Design is made up of 3 things:

Visceral

  • Effect is often immediate, either you will love it or hate it.
  • The main concept used to design almost everything we know of.
  • Eg: Colour shading of Facebook is considered “Intimate” according to “Hartman’s Personality Profile”, it encourages users to share their personal feelings.
  • Effect is not often immediately felt, it becomes evident through usage.
  • The important part of this concept is to create something that is practical and user friendly. The “looks” come as secondary.
  • Eg: Google’s search page, practical and well loved because of it.
  • Hardest to accomplish as it is a long-term process
  • Eg: Using emojis, upvotes, and other means to encourage users to express feelings, becoming a platform or stage for their emotions.
Matthew B Dunne
James Lucia

The Productivity Revolution

Curated Writings that helps you achieve more with same, dramatically improve productivity and reignite top-line growth.

DTALE Design Studio

Written by

#Bangalore based #DesignAgency focussing on #UX & #UI.

The Productivity Revolution

Curated Writings that helps you achieve more with same, dramatically improve productivity and reignite top-line growth.