Best image and video editor software for startup and small business needs

Swagata Kumar
The Productivity Revolution
4 min readJul 5, 2018
Photo by João Silas on Unsplash

Necessity and paucity often breed creativity

It’s an era of bootstrapped businesses and startups and often startups cannot afford to hire professional third-party design teams.

I hear you if you’re saying Freelancer, Upwork or Fiverr rules. However, to find someone who can work the way you want as per your deadlines and budget is like finding a needle in a gigantic haystack. Agree there?

As a marketer working for a bootstrapped business, I often find myself in the position of doing minor design and creative tasks myself to save time and effort and keep up with the pace of startup life !! I’ll be honest I dont know Photoshop too well but I’m managing to get by in my video and image editing needs pretty okay so far with some of the tools I’ve listed.

Here’s a list of tools that have been super useful to me and many of us marketers globally. These will help you to take care of all quick needs in video and image editing.

Video editing software:

Every startup company be it small or big requires various video tools for easier story telling. Getting various video tools for the start-ups can turn expensive and time taking. Hiring a third party agency even more so.

Here are the best tools for video editing which are easy to learn and useful for quick on the go content if you’re having trouble find a dedicated design agency.

1. Wondershare Filmora: This is one of the most popular and effective video editing tools around. Wondershare Filmora allows to import any format video to create visual effects and make small changes like trimming the video, applying various effects, use of watermarks, helping in transforming videos and shaping them into masterpiece etc.

2. Adobe Spark: This is another popularly used video editing tool by Adobe which lets you create videos, social graphics and also helps to make your video sound amazing to attract the followers worldwide.

3. Imovie: Imovie lets you turn your movies into magic. The video editing application provided by the Apple incorporation lets you create videos stories and Hollywood styles clips and trailers and amazing 4K resolution video clips.

4. Magisto: With the moto “Join The Video Revolution” Magisto allows you to create outstanding and amazing social videos clips in minutes. It also provides various additional effects and graphics that help you create videos with emotions and excitement.

5. Camtasia: Camtasia is the all in one best video editor and screen recorder which allows you to edit your videos using various filters and quality voiceovers. It also allows you to make your video an effective masterpiece through its high-return tools.

Image editor software:

Because : “Images speak a thousand words !”

Every business requires imagery to get its essence captured visually. From creating a flyer on the go to a small business card this is just an unavoidable task.

Assuming you already use or have heard of Photosphop, here are some of the best image editor tools that can be used by start-ups besides Photoshop.

1. Canva: Canva provides you an editor which allows you to edit your images using various editing tools. You can easily drag-drop your image and start editing the image using various filters, effects and cropping tools. You can also resize your image through this editor. This editor does not require any kind of plugins.

2. Picmonkey: The easiest image editor which turns your images and media graphics into a creative beast. It helps to create beautiful images, logos, social media graphics and also helps in creating Facebook covers. Startups use this image editor to create beautiful images to upload on their website.

3. Gimp: It is a GNU image manipulation program. Providing multiple features to edit you images, retouching the photos, applying filters to create amazing images to upload on website, edit picture enhancements etc.

4. Photoscape: It is a free image editing software. You can easily edit your images with the use of easy editing tools as you can resize, combine, batch edit multiple photos, split photos into pieces with its exciting features like color picker, RAW to JPG converter, face finder.

5. Pixlr Editor: Pixlr is regarded as the best image editor tool after adobe photoshop. It is an online photo editor program that also provides a desktop app where you can add your images that are to be edited into blank canvas and apply filters and various effects to create your image into graphical masterpiece.

What tools are you using for your in-house creative needs besides these ? Would love to know !

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Swagata Kumar
The Productivity Revolution

Growth Marketer I passionate about customer success and growth hacks I writer at Scientya ,Productivity revolution