Focus on your goal and you might miss that everything else around you is dying. (Photo by Glen Carrie on Unsplash, cropped to fit).

Is Achieving Your Goals Killing Your Business?

Avoid the worst advice Medium has to offer.

Thomas P Seager, PhD
3 min readOct 16, 2018

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One of the worst pieces of advice you’ll get on Medium, or anywhere, is also one of the most common. Despite the fact that popular columnists tell you that you must do it, please do not set goals.

It’s important to have a vision of the future you want to live in. It’s important that you’re able to work backwards from that vision to set an intention. An aim. It’s important that you allocate your energy in a way that aligns you with a future you look forward to.

Just don’t set goals.

Goals are for losers. — Scott Adams in How to Fail at Almost Everything and Still Win Big.

One of the most popular systems for goal setting is the S.M.A.R.T. system. It stands for Specific, Measurable, Achievable, Relevant, and Time-bound.

It sounds pretty reasonable, doesn’t it?

The way it works is that you decide on something that you want in the world that your can measure. The more specific, the better. Then you decide a time frame by which you want it. Be sure that it’s realistic and achievable and important to you.

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