“Building insanely great products” by David Fradin — ProductizedConf
Based on the 200 page book “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story”, David’s presentation cover the Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, and Systems including these topics:
The History of Product Management
Outcome Driven Innovation & “Do”
How to do Market Research
The 6 Keys to Product Success
Product Development Waste
Product Life-cycle Framework
Product Manager Job Description
Entrepreneur is French for Product Manager
Learning with the Apple III marketing mistakes
David Fradin has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple & HP.
He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership & management skills Apple promoted him first to Apple’s Group Product Manager & later Business Unit Manager at the same organizational level at that time as Steve Jobs.
David helped market and design key aspects of Apple III and in his talk he thinks in retrospect to the kind of advice he would have liked to have had received and recommends some books on design, in his own words:
Designers are like social anthropologists. They go out and observe. Before starting doing questions.
“Keep it Simple: The Early Design Years of Apple” by Hartmut Esslinger, Founder of frog design. David was a product manager and Apple /// Business Unit Manager during the period Hartmut covers in this book. Start-ups, innovators, product managers and all product leaders can learn exactly what they must do to be successful over the long term. Anybody writing about Apple and Steve Jobs must read this book. It corrects some of the myths we have all heard about.
Couldn’t attend? Check out the slides to David’s keynote below!