From Idea To Launch: The Product Development Journey by Alex Mitchell

From Idea To Launch: The Product Development Journey by Alex Mitchell

Productized
Productized
Published in
2 min readMar 23, 2017

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An in-depth exploration of the challenges, learnings, and successes of bringing Vistaprint’s latest Website Builder, code-named “Tower”, from idea to prototype to launch by Alex Mitchell.

Build the prototype completely separate from the rest of the company.

Using Intercom allowed us to listen to costumers and iterate our prototype!

Alex’s talk got sketched

Alex’s talk got sketched by LiveSketching.com

About Alex Mitchell

Alex Mitchell is Director of Product at Upside Travel

Alex is passionate about creating and growing powerful web and mobile products, which make a significant impact in millions of people’s lives. He also enjoys building and managing the development teams that help achieve that mission. Over the course of Alex’s career, he has observed many different types of Product Owners across various sizes and types of companies across several industries. From this experience, and the experience of his Product Owner peers at Webs, Pagemodo, and Vistaprint he will take you through an in-depth exploration of the challenges, learnings, and successes of bringing Vistaprint’s latest Website Builder, code-named “Tower”, from idea to prototype to launch. Currently, Alex works as Director of Product at Upside Travel.

About Productized Masterclasses

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Productized
Productized

Through workshops, courses and coaching, we seek to contribute to the relationship between people and their organizations to build better products. Welcome!