Harnessing the Power to Create, Connect, and Inspire by Bruce Nussbaum

In his keynote at Productized Conference 16, Bruce Nussbaum argues we live in a world of VUCA — Volatility, Uncertainty, Complexity and Ambiguity. The pace of change, the rate of change and the kind of change in our personal and business lives is a once-in-a-century event. The key question facing all of us is this: How do we find Opportunity in a world of VUCA and transform that into Products, Services and Engagements with consumers that generate value for our businesses and for ourselves?

Bruce Nussbaum is one of the world’s biggest Design Thinking advocates.

Creative Intelligence provides a powerful methodology for raising our individual and organizational creative capacities. The five key methods of CQ — Creative Intelligence — are Knowledge Mining (knowing what is meaningful to people), Framing (understanding the narrative story and engagement with people), Playing (experimenting with unknown outcomes), Making (harnessing the latest technologies) and Scaling (bringing new products and services to the market). Creative Intelligence is a lot like sports — all of us can train for it and increase our creative capacities. We can bring out new, valuable products and services and start up entirely new companies. We can learn to harness VUCA, not fear it.

Bruce Nussbaum’s talk sketched by LiveSketching.com

Couldn’t attend? Check out the slides to Bruce’s keynote below!

About Bruce Nussbaum

Bruce is one of the world’s biggest Design Thinking advocates. he is currently a Mentor-In-Residence at NEW INC, the world’s first art-tech incubator, helping young “art-entrepreneurs” bring their creations to market. He is a Professor of Innovation and Design at Parsons School of Design and former Assistant Managing Editor for BusinessWeek in charge of design and innovation.

He is the author of Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire, a book by Bruce Nussbaum. Smart and eye-opening, illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.

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