Products by Women Journal

Since its inception in 2019, Products by Women has strived to create an inclusive community that offers women to connect and learn from peers from around the world, get matched with recruiters, and network with mentors to accelerate their career.

Struggling to find the perfect intimate wear for small-chested women?

Discover how Jaclyn Fu and Lia Winograd’s innovative brand, Pepper, is changing the game.

Products by Women
Products by Women Journal
6 min readMay 16, 2023

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Expanding Sizing Education and Awareness: One unique aspect of Pepper is its commitment to educating consumers about the nuances of bra sizing and fit, specifically for small-chested women. Many women struggle to find the right bra size due to a lack of understanding of proper fit and the misconception that cup size is the only determining factor. Pepper addresses this issue by offering educational resources and a detailed sizing guide on their website, which helps women find their perfect fit with confidence. By doing so, Pepper not only caters to the needs of small-chested women but also raises awareness about the importance of proper sizing and fit in the intimate wear industry. This approach distinguishes Pepper from other brands and demonstrates their dedication to empowering their target audience through education and information.

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We hope you found this information insightful and beneficial for your own brand development. At Products by Women, we specialize in helping small brands take their products from 0 to 1 in every form, from research to building a comprehensive strategy. If you are interested in a similar analysis for your brand or have any questions, please feel free to reach out to us at info@productsbywomen.com. Our team of experts would be more than happy to help you evaluate and enhance your brand strategy and online presence, empowering you to achieve greater success in today’s competitive market.

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Products by Women Journal
Products by Women Journal

Published in Products by Women Journal

Since its inception in 2019, Products by Women has strived to create an inclusive community that offers women to connect and learn from peers from around the world, get matched with recruiters, and network with mentors to accelerate their career.

Products by Women
Products by Women

Written by Products by Women

Diverse global community for women in innovation and tech

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