Earthizen- A Platform that Connects Conscious Consumers to Impactful Brands.

Meanwhile reducing the marginal cost of adopting a more planet-friendly lifestyle!

Namrata Gannu is the Founder of Earthizen and a curious, fun-loving foodie who loves travel & adventure. She has a Bachelor’s degree in Electronics and Telecommunication Engineering and an MBA in Information Systems. She did two data analytics internships before a full-time job at UBS, where she worked across end-user and market data, tech R&D, and anti-money laundering teams. Due to her growing interest in sustainability, she transitioned to a platform product manager role at a company that uses AI and behavioral science to guide utility customers to more energy-efficient behaviors, Oracle Opower.

While trying to find ways to be more planet-friendly, she came across many brilliant products that were easy to incorporate into her lifestyle. She wanted to find a way to help these ethical brands become mainstream, which eventually led to the inception of Earthizen. She also wanted to harness the rising trend of conscious consumerism to have a measurable impact on the planet.

Why did you name your company ‘Earthizen’?

The term Earthizen is meant to encourage people to view themselves as a citizen of the Earth before any individual nation. This simple shift in perspective helps us realize that we all have a responsibility towards the well-being of our planet.

How does Earthizen work?

Earthizen is a platform that promotes ethical products that are innovative and easy to incorporate into a busy lifestyle. It also shares simple but impactful planet-friendly habits.

We partner with select brands, obtain discount codes for our followers, and create awareness about them through social media. For each product purchased through our discount code or affiliate link, a tree gets planted through our partnerships with non-profit organizations. To summarize, as more sustainable products are adopted, customers save money using our discount code, and a tree gets planted for each product sold. Talk about a triple impact business model!

What are some examples of Earthizen partner brands and content topics?

I am excited to share a few examples with the readers —

  1. Did you know that most plastic laundry detergent containers do not get recycled? They end up in landfills or oceans. Most detergents also have toxic chemicals in them. Kind Laundry (promo code: EARTHIZEN10) creates nontoxic laundry detergent sheets in 100% recyclable packaging. It is so lightweight, and all you have to do is toss one sheet into the washer per load. If millions of people switch to detergent sheets, that one simple change can reduce plastic pollution — and whenever the Earthizen promo code gets used, a tree gets planted.
  2. Did you know that Aether diamonds has figured out a way to sequester carbon pollution from the air and turn it into diamonds? Every one-carat diamond rids the planet of 20 tonnes of carbon pollution! Traditional diamond mining is highly detrimental to the planet and usually involves unethical practices and labor abuse. Imagine if millions of people started buying diamonds converted from carbon pollution — the earth would be a much more sparkly and cleaner place. Note — Aether is not an Earthizen partner brand, but we love what they do and have mentioned them on our social media content.

We recently shared information on sustainable ETFs and Carbon Collective, which are great ways to fight climate change.

What are some barriers consumers face when looking for ethical and sustainable products?

Photo by Noah Buscher on Unsplash
  1. They don’t know where or how to start. Shopping ethically can seem difficult or intimidating if consumers are unaware of planet-friendly product alternatives.
  2. A preconceived notion that sustainable products are of lower quality. There are sustainable products that are equally, if not more effective than their counterparts. Again, it all comes down to awareness. For instance, Kind Laundry works the same, if not, better than traditional detergent. Consumers can explore various options because several brands make similar sustainable products.
  3. The belief is that ethically made products are more expensive. Because ethically made products are generally not mass-produced and made to last, they can be more expensive. However, this is not always the case. For instance, lab-made diamonds are much more sustainable and economical than mined diamonds. Most of the Earthizen partner brands give our followers discount codes to help bridge the cost gap.

What inspired you to start building Earthizen and can you briefly describe how you brought the idea from concept to completion?

After recognizing the impact humans currently have on the planet, I started looking for planet-friendly product alternatives to easily incorporate into my busy lifestyle. It was surprising how much time and effort it took to find high-quality impactful brands. It occurred to me that even though there is a rising trend of conscious consumerism, it is not mainstream due to the low marginal effort of finding and adopting sustainable products.

I decided to create a platform where anyone can find easy-to-adopt sustainable products, get discounts on them, and have the impact of each purchase supplemented with a tree planted. I was initially unsure about how brands would react to my partnership proposals, but nearly all of them loved the mission and were excited to partner with Earthizen.

What has been your best strategy in building a business while being employed full-time?

Planning and delegation! After securing the initial brand partnerships, I delegated content planning and creation to a social media manager. It enabled me to focus on my full-time job during the weekdays and spend some time during the weekends on Earthizen’s high-level strategy and growth.

Photo by Carlos Muza on Unsplash

What is a trait that entrepreneurs must possess?

The ability to pivot your strategy to achieve your goal is a trait that entrepreneurs must possess. My initial vision was for Earthizen to be a fully-fledged marketplace, but this involved setting up warehouses, shipping, and several parameters I did not have the time to deal with as a solo founder. Recognizing this constraint, I pivoted to an affiliate marketplace business model. It allowed me to achieve the same impact with less effort. Where there is a will, there is a way!

Your advice to aspiring entrepreneurs?

Be aware of what pain points you encounter, see if others are encountering the same issue, and figure out how to solve it! You can do a lot more than you think! All you have to do is START. Just take the first step, and the next steps will start to fall into place. Making a difference comes with a lot of perseverance, but it is always worth it in the end.

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