Lola is a feminine care company that aims to revolutionize the industry by providing women with natural, high-quality, and transparently made products.

Elevating Feminine Care: A Comprehensive Review and Analysis of LOLA’s Brand Strategy and Online Presence

Products by Women
Products by Women Journal
5 min readMay 3, 2023


In today’s competitive market, a strong online presence and a well-defined brand strategy are crucial for success. In this article, we will be conducting an in-depth analysis of LOLA, a trailblazer in the feminine care industry known for its focus on transparency and natural product offerings. We will examine various aspects of their online presence, including their website design, content, branding, and areas of improvement. By exploring these elements, we aim to provide valuable insights into what makes LOLA stand out in the market and identify opportunities for further growth and development. Join us as we delve into the world of LOLA and uncover the secrets behind their success.

What are they doing well:

  1. Clean and minimalistic design: The website has a clean and minimalistic design that makes it easy for users to navigate and find information. The white background and simple color scheme contribute to a user-friendly experience.
  2. High-quality images: The website uses high-quality images that effectively showcase their products and communicate their brand identity. The images are visually appealing and help create a connection with their target audience.
  3. Clear messaging: The website copy is concise, clear, and informative, making it easy for users to understand what the brand stands for and the benefits of their products. The use of headings and subheadings helps organize the content, making it easily scannable.
  4. Consistent branding: The branding elements like the logo, color scheme, typography, and imagery are consistent throughout the website, which helps establish a strong brand identity.
  5. Effective call-to-action (CTA) buttons: The website includes well-placed and clearly visible CTA buttons that encourage users to explore their products and make a purchase.

Areas for Improvement:

  1. Enhanced Mobile Optimization: Improving the website’s mobile optimization can ensure a seamless browsing experience for users on smartphones and tablets, making it more accessible and user-friendly across various devices.
  2. Adding Engaging Content: The website could further benefit from incorporating additional engaging content, such as blog posts, videos, or customer testimonials, to effectively showcase the brand’s story and foster a deeper connection with their audience.
  3. Strengthening Social Media Presence: Although social media icons and links are already integrated into the website’s footer, enhancing the visibility and prominence of these links could further drive traffic to the brand’s social media channels and boost engagement with their online community.

Fun Facts:

  • Jordana Kier and Alex Friedman co-founded LOLA in 2015. Both founders have impressive educational backgrounds, with Kier holding an MBA from Columbia Business School and Friedman holding an MBA from The Wharton School at the University of Pennsylvania. They recognized the need for more transparency and natural options in the feminine care market.
  • LOLA’s mission is to provide transparency and quality in feminine care products by using natural ingredients and offering clear information about their products’ components. This approach sets them apart from many traditional feminine care brands.
  • Since its founding, LOLA has successfully raised over $35 million in funding, and as of February 2020, it had a valuation of $104 million.
  • The company offers a subscription service to make it convenient for customers to receive essential feminine care products on a regular basis. This unique approach has helped them stand out in the market.
  • LOLA is committed to social responsibility and has donated millions of period products to low-income women and girls in the United States through partnerships with non-profit organizations. This initiative demonstrates their dedication to making a positive impact on women’s lives beyond their customer base.
  • The founders’ strong educational backgrounds and their experience in entrepreneurship, digital marketing, finance, and operations have contributed to the success and growth of LOLA, making it a formidable competitor in the feminine care industry.

Unusual aspects make LOLA an interesting and unique brand in the feminine care industry:

  • Challenging traditional industry giants: As a relatively new startup, LOLA is taking on established industry giants like Tampax and Playtex in the feminine care market. It’s uncommon for new brands to take on such a massive challenge, but LOLA has managed to make a significant impact in the industry in a short period.
  • Male investors learning about female anatomy: When pitching to investors, the founders of LOLA, Jordana Kier and Alex Friedman, had to educate male investors about female anatomy and the importance of their products. This unusual experience highlights the gender disparities in the business world and the need for more diverse perspectives in the industry.
  • Transparency in the feminine care market: LOLA’s focus on transparency, quality, and natural ingredients sets them apart in the feminine care market. They openly share information about the composition of their products, which is unusual compared to other brands that often lack transparency about the ingredients used in their products.
  • Subscription service for feminine care products: Although subscription services have become popular for various products, it’s still relatively unusual to see a subscription service specifically for feminine care products. LOLA offers convenience to its customers by delivering essential products regularly, which sets them apart from other brands in the market.

In conclusion, our analysis of LOLA’s online presence and brand strategy has provided valuable insights into their success within the feminine care market. Here are some key takeaways and learnings from our examination:

  1. Transparency and quality in product offerings resonate with consumers, establishing trust and brand loyalty.
  2. A well-designed website with a clean and minimalistic aesthetic enhances user experience and effectively communicates the brand’s identity.
  3. Consistency in branding elements, such as logo, color scheme, typography, and imagery, strengthens brand recognition.
  4. Engaging content, such as blog posts, videos, and customer testimonials, can deepen the connection with the audience and showcase the brand’s story.
  5. Social responsibility initiatives, like donating products to low-income women and girls, can positively impact the brand’s image and demonstrate a commitment to making a difference.

As we wrap up our analysis, we hope you found this information insightful and beneficial for your own brand development. At Products by Women, we specialize in helping small brands take their products from 0 to 1 in every form, from research to building a comprehensive strategy. If you are interested in a similar analysis for your brand or have any questions, please feel free to reach out to us at Our team of experts would be more than happy to help you evaluate and enhance your brand strategy and online presence, empowering you to achieve greater success in today’s competitive market.