Introducing To That Point
Montana Blair and Jasmin Escher are the creative minds (i.e. writers, producers, narrators, and creators) behind, To That Point. By day, they work as strategy consultants in hospitality, luxury goods, mobility and social technology. By night, they are building a tight knit community of strategists and creatives across firms and disciplines who also enjoy social, creative analysis. As they launch their first narrative podcast, Ensemble, they look forward to hosting events and releasing their first physical product line inspired by the season.
Our latest season Ensemble explores performance in everyday life.
In their newest podcast season Ensemble, they take listeners on an audio journey through New York City, documenting its initial re-opening in the summer of 2021. Throughout the podcast, they ask listeners to re-imagine the places they frequent and the people they interact with most through the lens of performance, reflecting on what it means to “perform”. Each episode is an immersive vignette of a neighborhood. They start uptown on the Upper West Side, covering the closure and re-openings of classic institutions like the New York City Ballet and take the train downtown through Hell’s Kitchen, Chelsea, the West Village and more. The series follows real-time ethnographic research and analysis in the field, from general observations about changes in the traditional performing arts to exploring a broader definition of performance art on the dance floor of Paul’s Casablanca.
As we approach fall/winter 2021 and whispers of new COVID-19 variants grow stronger, the podcast serves as an audio time capsule and positive light, documenting and analyzing the first glimmers of hope New Yorkers felt across the city this summer.
Recapping the To That Point & Friends Launch Event
To That Point hosted a champagne-fueled salon on October 23 celebrating the launch of their first narrative project — Ensemble. The night began with a toast and was followed by a series of interactive discussions. The event was hosted at The Canvas, a sustainable retail marketplace that was featured in a previous season of To That Point. The duo also debuted their first merch drop, featuring a gold flip top lighter and embroidered black tote.
The duo are hard at work planning for 2022. After a successful foray into audio storytelling, the To That Point team looks forward to producing more narrative-style seasons. Ideas on the table include following the opening of a design hotel in Mexico City, and taking listeners behind the scenes on how to design and launch a physical product line.
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