Ananya Nandan·Mar 24, 2023Getting Hooked: Improving Retention for YourStoryYou wake up in the morning, even with one eye closed, and you pick up your phone unconsciously (I am sure I might be generalizing here however this would definitely be apt for the majority of folks) to catch up on your email, Instagram, or Twitter feed, and after spending…Product Management10 min readProduct Management10 min read
Ananya Nandan·Sep 4, 2022North Star Metric: The guiding lightYou have joined an early growth startup as a Lead Product Manager, the teams are smaller, and more energized; the CEO talks about moving from 0–1 at an accelerated rate almost every day. You hear Marketing, Revenue, and Product teams driving “growth” and every team has set goals and metrics…Product Management6 min readProduct Management6 min read
Ananya Nandan·Jun 20, 2022Product in Focus: SwiggyProduct in Focus is a series to acknowledge some great products available to us and what improvements or features could be added to them to make them even better. The sixth product in this series is Swiggy. Swiggy started in 2014 as an online food ordering and delivery platform. It…Product Management6 min readProduct Management6 min read
Ananya Nandan·Mar 14, 2022Leveraging Social Media: Case Study with PocketFMSocial media content is taking over the internet — literally. Twitter’s audience grew 29% YoY to a staggering 187 million users, sending out over 500 million tweets per day. On YouTube, users upload 400 hours of content every minute. Facebook boasts 2.8 billion monthly active users who spend nearly twenty…Product Management7 min readProduct Management7 min read
Ananya Nandan·Jan 9, 2022Acing the A/B TestingProduct features take days, even months to get decided upon and developed; product teams usually spend an enormous amount of time in deciding what features to even go forward with, aligning with the company’s overall strategies and further collaborating with various stakeholders to build them. User research, ideating, designing and…Product Management8 min readProduct Management8 min read
Ananya Nandan·Dec 15, 2021Product in Focus: KindleProduct in Focus is a series to acknowledge some great products available to us and what improvements or features could be added to them to make them even better. The fifth product in this series is Amazon’s Kindle. Amazon Kindle enables users to browse, buy, download, and read e-books, newspapers…User Experience5 min readUser Experience5 min read
Ananya Nandan·Oct 29, 2021Building Community Product: Case Study with SportskeedaWith the onset of the pandemic, people began spending long hours in front of laptops, or were glued to their small mobile screens and scrolling through endless videos — a cynic would interpret the changing human behaviour as us becoming digital hermits. Well, it might not be completely true, for…Product Management7 min readProduct Management7 min read
Ananya Nandan·Oct 15, 2021Road to Product-Market FitHow would it feel to a company and their teams when the product they have been toiling upon day and night, starts selling out as fast as they are building it, customers are lining up to use the product, revenue is piling up in the company’s accounts and there’s no…Product Management8 min readProduct Management8 min read
Ananya Nandan·Sep 12, 2021Product in Focus: ShazamProduct in Focus is a series to acknowledge some great products available to us and what improvements or features could be added to them to make them even better. The fourth application in this series is Shazam. The app has made it simpler to identify the music playing around you…Product Management5 min readProduct Management5 min read
Ananya Nandan·Aug 30, 2021Driving Retention: Case Study with MeeshoWith intense competition from companies to grab a significant piece in the market share and their product offerings becoming less differentiated with products trying to solve multiple correlated needs under single applications for their users, the customers are becoming less loyal over the years with the cost of acquiring new…Product Management8 min readProduct Management8 min read