Next Generation Tech Insights by former Apple Global Brand Manager

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Thomas Cho is an award-winning creative brand marketer and strategic storyteller. He has experience in innovative strategy, integrated marketing campaign creation, and premium retail execution. During his tenure at Beats by Dr. Dre, he explosively grew the Beats brand from a $100M category to a $3B industry. Other experiences include working with the Jack Daniel’s family of brands under Brown-Forman, Pokemon, and Disney.

You can find the full video on Product School’s YouTube channel.

Thomas Cho’s Insights on the Future of Tech

He discussed how to understand the way industries become ripe for disruption and what factors play into them. He also described how product marketing has evolved in the past ten years and where it will go next.

  • “The user experience of the iPod was extremely clean. And it made consumers demand that from future products.”
  • “Your product needs to provide an aspirational lifestyle that people want to live and wear.”
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From the History of Products to the Development of New Industries:

What is a product?

  • Now we exchange in currencies after governments got involved.
  • Now instead of actual physical products, they are services that companies sell.

History of products

  • For example, Model T Ford from 1908.
  • During the stock market crash and the great depression (1929) people didn’t care about the quality but only the price.
  • In the 1940’s they started to pay more attention to design and innovation.
  • A lot of the communication, such as USPS, newspaper, radio, TV, have changed in the last century and there are various of products operating in this field today.
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Brands are continuing to evolve.

The industries are ripening.

  • Customers are evolving.
  • There’s accessibility to retail.
  • There’s a sea of commodities
  • There are homogenous viewpoints; design or lack of industrial design.
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This article was originally published on The Product School blog. We teach product management, data analytics, coding, digital marketing, UX design and product leadership courses in 17 campuses across the US, UK and Canada and the world. To learn more about our upcoming courses and how to apply, visit our course page.

Have any comments? Tweet us @ProductSchool!

Product School

All things product management!

Carlos G de Villaumbrosia

Written by

CEO at Product School — Global leader in product management training

Product School

Global leader in Product Management training. 1+ million product community. Our instructors are top PMs working at Google, Amazon, Netflix, and more top tech companies.

Carlos G de Villaumbrosia

Written by

CEO at Product School — Global leader in product management training

Product School

Global leader in Product Management training. 1+ million product community. Our instructors are top PMs working at Google, Amazon, Netflix, and more top tech companies.

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