How influential can Design Audit be for your business

Design Audit helps to ensure everything is consistent and on point. The goal is to ease the interaction which comes in all shapes and sizes. It can be classified from a purchase on an E-commerce website, a download on a content sharing application or a smooth money transfer via an online banking application. Specific interaction can fulfill some particular need in a user’s life, and by extension, confirms the existence of a product or service in today’s digital Diaspora.

The discrepancies in website design can guide to differential messaging across pages of the site which can be an isolated negligible case, but during the time these deviations send confusing signals to users and confused users do not form long-lasting relationships with the brand.

What is a Design Audit?

A design audit involves analyzing all the design elements used across your organization in order to ensure that branding is consistent across all channels and outlets. That not only means taking stock of your visual design elements, but also the verbal and written portions of your user experience.
The design audit structure can expose whether the business is achieving the set goal for alteration and if there is a shortfall and by how much. User adoption of the business and comparative rates of month on month growth can also prove to be revealing statistics.
The audit is a healthy activity to understand if the current design or branding is clogging the conversion rate or is affecting user sentiment negatively. This is the most important facet of the audit.

How we solve it?

A Design Audit is a very important part of the design evaluation and structuring process. Think of it as a product check-up. It’s performed to make sure that the product is expressing itself consistently across all channels.
A design audit can help to:

• Identify design bottlenecks and suggest alternate UI maneuvers to ease interaction and/or reduce steps to conversion.
• Grow product through offer usability and visual recommendations
• Measure the functionality of the website or mobile app with the growth of the organization
• Keep your user experience consistent if you want to build trust
• Enable your business to get a complete evaluation of different dimensions of the digital product and reveal areas or features that need restructuring.

The process of a Design Audit

A business needs to establish measurable objectives such as audit goals, ROI, conversion criteria, et cetera. The design checklist further includes the process of relevant material gathering, i.e., collating all the branding material and promotion collateral to be considered for divergences in the design thought process.

Here are the metrics:

• Visual Branding Audit ( which will help in recognizing inconsistencies in tone and voice that need to be normalized to seem more authentic as a brand)
• Heuristic Evaluation (method for finding usability problems in a user interface design and solving them)
• Website & mobile analytics
• Stakeholder interviews or user surveys
• Previous product requirements (to understand why design decisions happened the way they did)

A digital audit can help businesses answer compelling questions regarding the business and user satisfaction metrics, which will make clear to understand what can work and what will not. Streamlining the design on the website can make your website more usable and improve the overall perception of the brand.

Maximize the potential of your business with a digital audit!