PM Snacks #16 / 👶 Learn to call your baby ugly & how to fake Frank Sinatra
Hey there 👋
1️⃣ So you think you are user-centric? • Nov 2020 • 7 min read
Pierre Fournier (former CPO @ ManoMano) suggests a 6 questions framework to evaluate a company’s user centricity. Useful for candidates during interviews (remember that they work both ways), and obviously when you are already in. I especially agree with the importance of user centric metrics, the only way to guarantee progress that matter! If you struggle to find them, remember to use the prompts shared last week. Disclaimer: I worked with Pierre for 2 years #usercentricity
2️⃣ Informative & Decisional • Oct 2020 • 6 min read
A great tactical article about how to display a message to your users depending on if you expect them to decide something. Illustrations are made with a smartphone but scale easily to desktop too. Be sure to read it if you want to remove as many frictions as possible #ux
3️⃣ 12 Tips for Early Customer Development Interviews • Dec 2012 • 6 min read
Last week we talked about the sin we all fell into during discovery: asking people what they think instead of what they have done (7). Some more advice in today’s article, here are my favorites: (5) teach the person to “call your baby ugly”, aka: explain clearly that you are looking for critical thinking & that they can’t hurt your feelings, (10) reformulate what people will say to discover miscommunication or help them refine their thinking #userinterviews
4️⃣ TikTok, Instagram, and the Quadrant of Deep Understanding • Nov 2020 • 3 min read
Following the article about interfaces that help machine learning (shared in edition #13), this essay explains why Tiktok is definitely better than Netflix at it. The secret lies in the frequency of signals collection & the cost of a bad recommendation. Fascinating essay to better understand these UGC platforms. Even more fascinating when we see them entering the ecommerce space. Btw, be sure to follow the twitter account, the concept is amazing: an essay in a single iPhone screenshot 🤩 #ai
5️⃣ The eerie AI world of deepfake music • Nov 2020 • 4 min read
Audio space is hot right now 🔥with the advent of podcasts, social audio apps like Clubhouse/Cappuccino or explorations like Marsbot (shared in edition #14) that leverage “Airpods platform”… But we just passed a new frontier, with the first convincing audio deep fakes. Will it be anecdotical or lead the way to a new generation of audio products? #iseethefuture #ihearthefuture
I’m Olivier Courtois, a 10y+ product maker, currently freelance, coach & Startup advisor, former VP Product comet & Product Director ManoMano.
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