Profede Protocol Rewards Data Creators for Sharing Data

Profede
Profede
Published in
5 min readJun 15, 2018

In the billion dollar professional market for recruiting and social selling, much of the money spent goes to intermediaries. Blockchain technology enables bypassing intermediaries by allowing a direct connection between professionals and businesses. One startup seeking to bring transparency, privacy and control to online users is Profede.

Profede is aiming through it’s protocol to enable online users to authorize and approve of the sharing of their personal data so that they get compensated each time. When requesting businesses or professionals access the personal data of the other party that has authorized the exchange, Professional Activity Tokens (PATO’S) are exchanged. Through Profede’s protocol an online world where users are in control of their data, businesses can have transparency in offering uniquely targeted job offers and apps can offer commercial offers and proposals to a vaster amount of users. Profede brings essential value to professionals and businesses by making data valuable and eliminating intermediaries.

Blockchain is important and matters today which is why finding ways to improve and facilitate the online experience of users to benefit them in finding opportunities and making contacts is important. Profede provides professionals various advantages that currently don’t exist in current online services. In the current model users sign up to free services by providing their professional and personal data, while receiving nothing in return. Those service providers make billions off of their users data. Profede is here to disrupt this by adding professionals to the profit equation by being compensated in PATO’s each time that they approve and authorize the sharing of their data to requesting parties.

Blockchain matters and is becoming more mainstream among users

Giants such as Amazon, IBM and Walmart are currently analyzing and implementing the use of blockchain technology for various parts of their business such as supply chain to offering blockchain-as-a-service for new projects. The market will soon see success cases of blockchain being used for these companies that will hit critical mass.

Words such as “cryptocurrency,” “blockchain,” “bitcoin,” and “etherium” were previously less known about, but have recently hit headlines around the world. There is a growing focus and understanding of how blockchain technology can help improve various industries from healthcare to finance and beyond. The general public are becoming aware that bitcoin and etherium are just two tokens available from the many on the exchanges. It is the blockchain technology that is important today and it will be crucial to implement and develop it for projects that will be able to improve everyday tasks, activities and business of the future.

Blockchain will become more mainstream as demand and trends shift to distributed technology. As more interest grows not only for blockchain but for the crypto economy, there will be a boost in the crypto world. While regulation and legal changes are still occurring, more people are becoming aware of how distributed technology can help to improve efficiency and transparency in the future.

While in each industry blockchain can provide improvements, Profede’s protocol will enhance the online user experience as users gain control, privacy and transparency over sharing their professional data. Currently service providers are making billions off of user data, while users don’t get compensated. Profede will revolutionize this industry by giving users, who are the real data creators, the chance to become part of the profit equation. Businesses will also benefit from being in direct contact to offer opportunities and services to the public, cutting out unnecessary intermediaries. By cutting out intermediaries costs can be reduced, opportunities can directly be presented to candidates and efficiency can be increased. Apps can adopt Profede’s protocol to benefit from being able to provide compensation through Profede for their users, not having to start from scratch as they can be compatible with Profede and use Profede as a new income source. It is a triple win situation for professionals, businesses and apps.

Development and education into blockchain projects is important today

Increased development and education is making more people be aware of what blockchain technology is, how it can be used and how it can help in various industries. Development in blockchain projects has meant that there is an increased demand for developers and coders which is why there is more education now available than ever before to help learn how to develop this software. Business education is now also teaching the basics through business, entrepreneurial, financial and legal means. In the blockchain world, there is also increased awareness and education in the field when it comes to general enthusiasm, investing and mining.

Profede gives the power back to users so that they can make the necessary decisions on the level of privacy, control and access of their data. It is important to be aware and knowledgeable of how much data you are giving away and how service providers are using the data that you provide to them, which is why Profede wants the user to be in control of all this rather like today’s online platforms. Professionals control their profile, decide who has access to their data and are paid each time businesses or other professionals use their data for any purpose. Thanks to blockchain, we are creating a decentralized protocol that allows professionals to easily store and manage their profiles, which are accessible by third parties.

With blockchain, professionals will be able to easily move their profiles and data through the networks partaking in this protocol, in a private and safe manner. At the same time, businesses and other professionals will have access to the profiles of the professionals, with a guarantee of their legitimacy and certification of their feedback rating, since all the content will be documented. Through education in the blockchain field, online users, developers, businesses and more can benefit through knowing how blockchain projects like Profede can help them.

Profede is revolutionizing the professional industry

The market opportunity of professional recruitment and social sales, a market worth nearly $1,000bn, is broken. Businesses today contend with middlemen across the recruiting and social selling stacks. The incumbent recruitment and social selling platforms (e.g., Linkedin, Xing, Viadeo) charge outrageous fees to businesses trying to find candidates or buyers but professionals do not receive any compensation for that. The more businesses pay to intermediaries the more bothered and uncompensated professionals feel. Businesses end up getting no return on their investment and professionals end up receiving a lot of meaningless offers, creating a lose-lose situation. Profede has been designed so that businesses and professionals can interact in a professional ecosystem that benefits both parties. Professionals get compensated each time that they approve of sending their data to a requesting party and have control over their data. Businesses on the other hand gain greater efficiency, can directly contact professionals with opportunities and can find feedback ratings to make better decisions.

Currently large online recruitment and professional social sales businesses are missing out on the enormous market opportunity because they are not motivated to optimize the business-professional, professional-professional, and recruiter-candidate value chains. Instead, these businesses work tirelessly to maximize their own return by providing apparent added value to professionals, while they store their professional datasets behind closed gardens of fragmented, proprietary networks.

Today’s centralized professional networks prevent market growth because they aren’t optimized for professional-to-professional and business-to-professional relations. Profede is here to revolutionize this broken industry through providing control, transparency and power to professionals, businesses and apps.

--

--