The Personal MBA — 1. Value Creation — Part 2

Make someone else’s life a little bit better

This series is an extract from an excellent book by Josh Kaufman. I highly recommend reading this book cover to cover.

Every business has 5 interdependent processes that are linked to each other:

1. Value Creation — Research what people want and how you can make other lives easier.
2. Marketing — Your services/product should be discoverable by potential customers.
3. Sales — Convert…