The Personal MBA — 2. Marketing

Attract the attention of the right people

In this series, I have attempted to note down key highlights from the book https://personalmba.com/ by Josh Kaufman. I highly recommend reading this book at least once to understand how successful businesses are set up and run.

Every business has 5 interdependent processes that are linked to each other:

  1. Value Creation
  2. Marketing
  3. Sales
  4. Value Delivery

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