Once a piece of content has been published, there is potential for that single piece to be repurposed numerous times for numerous different reasons. The objective might be altered, the intended audience may change, or the medium by which the content is presented may shift. Definitively, content can, and most often does, have a variety of purposes.
After being exposed to various, every day examples of repurposed content, I couldn’t help but notice how applicable this idea of “repurposing” was to human beings. Like content, humans are perpetually changing to suit different situations. We face different exigencies that call for different actions. People have to tailor features, such as their persona, in order to address the audience and situation properly.
We see instances of “repurposed people” every single day. For example, you may have a friend that you enjoy joking around with. In this situation, your friend is your audience. In this casual setting, you may feel that your purpose is simply to entertain them. Then, imagine you have an interview for a new job. You will consequently alter things about yourself. Knowing that this setting is much more formal, you will make yourself appear more professional. Not to mention, you are faced with a new exigence — impressing a potential employer. Not only will you adjust your outward appearance, but you will present yourself in a more competent manner and speak more eloquently. This is all based on the fact that situational attributes, such as purpose and audience, have changed.
The content we produce mimics our flexibility. Because we are constantly changing in different situations, it makes sense that the work we produce is able to do the same thing. This changeability can be used both positively and negatively, but the key point is that it’s an ever-present, rhetorical aspect of humanity. We have become so used to repurposing ourselves, we hardly even notice it’s happening.