UX/UI mobile app, website Redesign Case Study
This ux redesign case study was created by the UX/UI Designers Szymon Wiśniewski and Maria Krupskaya. Our UI UX Design Team is highly specialized in creating a unique user experience for any software, web and mobile applications alike. Seek the expertise of our UI/ UX design team and ensure the best quality of your product by choosing the best Python App Development Company.
About
Tarot Routing uses state-of-the-art algorithms to plan more efficient last-mile driving routes faster than humans can. Customers reduce their driving time by 30% and, of course, reduce their CO2 emissions, petrol consumption, driver salaries, and maintenance costs.
Challenge
Tarot Routing was in the MVP stage when Profil Software began working on it. They needed to develop substantial new features in order to create an offering sufficient for clients looking for Enterprise Software Development Services. Both ui elements and design elements needed to be worked on. Additionally, as Tarot Routing’s user base increased, they needed to address platform resiliency and scalability more and more.
Solution
Profil Software’s full-stack development team has developed many substantial features in the Route Optimization Software, Tarot Routing, including Map-Based Drag & Drop Route Adjustments, Websockets for real-time updates, Real-Time Driver Tracking, Cross-Platform Mobile App, and Frontend Unit Tests.
UX Review
The web service and the app Tarot Analytics was losing the love of users, due to a myriad of reasons. Along with the competition, one major factor for the high customer churn was a clumsy design which negatively affected the customer experience. Our ui ux team used their expertise in mobile apps design, ui design and ux design to bring the design up to date and satisfaction of its users. One should always take care of creating the best user experience to prevent customer churn.
Old design
- No trust through communication with the user
- Lack of connection with the real world
- No consistency within the product
- No error prevention whatsoever
- Ancient, inconsistent, hideous visuals
- Issues with compatibility and responsiveness
The goal was to deliver mobile-friendly and user-friendly, responsive design to create a seamless and attractive user experience across all devices to increase user engagement and functionality of the web and mobile app design. That required us to not only go through the ux process but also to involve our software testing services in the process as well.
Our approach and process:
Context Study
Our client struggled with the outdated look and feel of his service. Our task was to refresh the appearance and the experience. Our UI UX Team conducted user research and created 2 profiles of target users. 2 user profiles were the drivers and the managing people. The drivers were supposed to use mainly the mobile application.
Target Audience
Using the results of the information given during the user testing phase and the analysis conducted thanks to user surveys, we created three personas that embody the traits of the target audience.
Our workflow
1.Rebranding
Creating the Style Guide
The goal is to make people aware that our client updated his brand. Both web design and mobile app design was changed with accordance to user interviews.
Our UI/UX designers have developed a design system to establish the brand’s identity in the minds of users and product owners. The design process was set up on the basis of the way a user interacts with the app, design thinking, business goals and brand guidelines.
2. Web App Redesign
Changing and updating the content, structure, format, and navigation of the service to improve performance.
Timeline
This feature lets you Drag and Drop to reallocate or reorder your jobs. Watch the map update automatically and see the impact on your ETAs. We made sure the user can choose their favorite timeline’s position so that when users navigate the app they can do it quicker.
Tracking
Tarot Analytics let its customers track the driver to the door, just like Uber.
The clients also get real-time ETAs, and self-service PoD so they don’t have to call them 100x per day anymore.
3. Mobile App Redesign
We applied all the rebranding decisions to keep the application up to date and make the app design look and feel fresh. Our ui and ux design services always include following the UX design process that gives users an intuitive and pleasurable experience and also gives room for improvements of the design.
Themes
Light & Dark Mode
The ux research carried out revealed a frequent problem faced by drivers was the poor visibility and contrast of the application due to their shifts.
To prevent this from happening, our ux designer came up with a solution in the form of screen modes (Light & Dark). It improved ux design and made the final product much more user friendly, which is something you should always strive for as not listening to your potential client is one of the reasons why startups fail. For this reason we always recommend conducting Product Discovery Workshops before and during the development process to ensure that your business goals align with user needs and that your product will succeed.
