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App Store Optimization — Part I: What and Why ASO ?

What is ASO ?

Why ASO is important?

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app

ASO Ranking Components/Factors

On-Store Optimization :

  • Exposure Optimization is the process of optimizing factors that will allow more people to find your app in search. The higher an app ranks in search, the more people will see it, and the more downloads it will get. Exposure factors include: App Title, App Subtitle(in iOS), App Description, Keyword metadata(in iOS) etc.
  • Conversion Optimization is the process of optimizing your app to convince people to download it once they find it in the app store. Conversion factors include: Good App icon, Attractive App screenshots, Attractive App promotional video, Good Rating and Reviews management etc.

Off-Store Optimization :

  • Deep Linking
  • Localize your App
  • Promote app on Social Media Platforms
  • Publish videos of your app features on Youtube
  • Create a Landing Page and Promote App
  • Get a Facebook fanpage to interact with users
  • Go with the Paid Marketing



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