WordPress PWA Plugin: Connect with people the mobile way
PWAs are turning out to be a game-changer in all domains, whether it’s Flipkart, Twitter, Forbes, or ASDA Walmart’s george.com everyone is leveraging its benefits.
The most substantial key for any online business is conversion, the higher the traffic, higher will be the conversion. In most cases it’s true, but what’s the point of getting enormous traffic when the conversion rate tends to be aught?
Life of an online business depends on the amount of conversion it receives rather than the traffic it gets. What’s the point of getting 5K traffic in a day, and not be able to convert even 5% of it? Having just a website isn’t going to have much disparity. To augment conversion, you have to be disparate.
“It is much easier to double your business by doubling your conversion rate than by doubling your traffic.” -Jeff Eisenberg
There are endless possibilities when it comes to a WordPress website, as the popular CMS tool have a lot to offer. Talking about WordPress, it’s customer base is more than 60 million users. It yields features like template system and plugin support, the most desirable feature any website can ever imagine.
To extend website features and enhance the user experience, plugin plays an important role. Plugins are customizable, so it provides an edge to improve the user experience. Not only plugins improve user experience but also increases the chance to improve the conversion rate. There is a saying in the WordPress community “there’s a plugin for everything”, and so it goes with PWAs too.
Before proceeding further let me explain you about what PWA is?
“If your plans don’t include mobile, your plans are not finished.”- Wendy Clark
Progressive Web Apps (PWAs) combine the best of mobile and web to deliver enriched mobile web experience. Progressive Web Apps provide a native app-like experience, and they can be accessed directly from the home screen.
Widely’s PWA plugin for WordPress provides a super easy two tap process to convert your website into a PWA. Once our plugin is configured on the website users get a popup to install the app to their device’s home screen/app drawer.
After configuration with users’ device, they can easily enjoy the smart caching feature. Every time a user visits the web page, the page’s static resources will be stored locally on their mobile device for offline access.
Features of WordPress PWA Plugin:
- Installable: User can easily install the web app to their device’s home screen/app drawer.
- AMP Integration: With Accelerated Mobile Pages(AMP) integration the load time of web pages decreases drastically.
- Offline Support: With smart caching users can easily access the content even in no networks. The page’s static resource gets stored locally on mobile devices.
- Web Push Notification: Push Notification allows users to opt-in for timely updates and improves re-engagement with users.
- Light Weight App: PWAs use nearly 80% less space as compared to native apps.
- App style Interactions: PWAs provide a native app like experience to users. A user can easily install a PWA directly from add to home screen icon displayed at the bottom of the page.
- Linkable and Discoverable: PWA enabled websites are easily shareable with other devices.
- Multisite Integration: Support for WordPress multisite.
- Advanced Analytics: Track your website users with Widely’s WordPress plugin and increase your conversions.
Widely API provides more robust PWA specific features, which can lead you to have custom install feature, reduction in load time and so much more.
Minimum Requirements for WordPress Plugin:
- Progressive Web Apps require a website to be HTTPS enabled, if not then migrate your website to HTTPS from HTTP.
- Your website should be responsive to enjoy the benefits of PWA.
Device Supported:
- Android
- iOS (Partially Supported)
- Windows 10 (April 2018, featured update)
Browsers Supported:
- Chrome
- Firefox
- Safari
Here is the complete list of requirements for integrating with PWAs.
How to use Widely’s WordPress PWA Plugin:
Currently, Widely’s Wordpress plugin has limited access. Hurry and get on to our early access list by registering yourself here.
About Us:
Widely is a tool for online businesses to upgrade to a progressive web app in minutes. Our tech enables brands to reach & re-engage every mobile user through the existing website mobile app way.
About Me:
I’m a Digital Marketer at Widely, and I am super enthusiastic about PWAs. The journey of PWAs has just begun, and it has already started to make its space in the app domain.
It will be interesting to see whether PWAs will completely replace native apps or not?
Reach out to Widely to upgrade your website into Progressive Web App in minutes and to know more about it.
