UX Moments
Life is just a series of moments strung together. With our mobile devices in-hand and always connected, it’s changing how we behave and what we expect from the brands we trust. If we can identify these important moments and understand their context, we can leverage them to create a better UX. This presentation was originally delivered at Adobe Creative Jam on July 15, 2016.
What is a moment?
mo-ment /moment/ — a very short period of time. a precise point in time.
It’s also an opportunity to influence behavior.
From Love + Radio: In the 1980s, Skid Row was still home to the poorest people in Los Angeles, but it also had a thriving avant-garde theater scene. Actors like Tim Robbins, John Cusack, and Jeremy Piven got their start at the Wallenboyd, an experimental theater space at the corner of Wall and Boyd St., in the heart of Skid Row.
One night the theater’s security guard didn’t show up, so they asked Clyde Casey if he could keep an eye on their patrons’ cars before and during the plays. He agreed, but only if he could stay in character.
Enter the Avant Guardian.
One incident, the story of how Clyde once prevented a knife fight between a deranged man and a homeless man, lives in infamy. He used his unusual sense of humor and wacky gadgetry to diffuse the moment — listen here to hear the story: Another Planet
“Humor alters the mood for a brief moment in time, and that’s all life is…made up of these moments”
- Clyde Casey, The Avant Guardian
…and as a UX Designer, these moments are GOLD.
If we can identify and understand them, we can leverage them to influence behavior.
Originally published at www.developertown.com on July 20, 2016.
