To Crush Trump, Stop Attacking Him
Biden is the only candidate you should discuss with voters.
Our obsession with Trump is the biggest obstacle to victory.
If you’re like most Democrats, you spend a lot of time talking about Trump. You want every voter you meet to know exactly how horrific his presidency has been, so you share the facts: Hundreds of thousands dead from Covid-19, peaceful protesters gassed in front of the White House, mockery and disrespect for our troops, and so much more. Surely if voters just understood reality, Biden would win in a landslide.
There’s just one problem: Telling voters how awful Trump is doesn’t work. Worse still, in some cases, it actually makes people more likely to vote for him.
Here’s why.
1) Most voters have made up their minds about Trump already
Donald Trump is the best-known politician in American history. Since he first declared his candidacy, the media have been obsessed, providing roughly $5 billion in free coverage during the 2016 election cycle alone. And after he won, the crazy levels of coverage didn’t stop. To date, cable news has given him campaign-level attention for nearly four years straight.
