The societal imperative for Society 4.0

Michael Haupt

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Aug 29, 2017 · 2 min read

The problems Project 2030 tackles

1. Many of the systems our civilisation put in place to make life better and richer for all of us started producing the exact opposite outcome from around 1970. The situation has steadily deteriorated, resulting in a global depression triggered by COVID-19 in 2020. In other words, the system is broken.
2. A number of soundly researched proposals and approaches exist to address a shift from a system which incentivises and rewards competitive behaviour, towards a system which can reward and incentivize collaborative, regenerative behaviour. As many of these initiatives have discovered, systemic change is really, really difficult.
3. Many of these approaches tend to focus on what can be done in cities (the highest concentration of human settlement), often leaving out those who have been most impacted by the breakdown of the system (the hungry and the homeless). Driven by hunger, these individuals are drawn to cities, further breaking the system.
4. The growing number of people forced out of the broken system (by unemployment) represent significant human capital and potential, when employed in a different system.
5. The key issue addressed by Project 2030 is how to attract this vast base of human potential away from cities (which are maximised for competition), towards pockets of unused land (which are maximised for collaboration) using food as the incentive. In other words, Project 2030 feeds the hungry and houses the homeless as a short term objective, with a longer term objective of achieving a systemic shift.
6. We achieve this by making available an easy-to-implement feeding scheme which any community can adapt and use to feed their needy, using the principles of Victory Gardens established in WW2.

Project 2030

You made it to the end! If you’re interested in helping us solve some of the planet’s grand challenges with our ambitious Project 2030, please check out the overview, and invite others to do the same.

Postcards from 2035

Have you come across Postcards from 2035? It’s a series of profoundly simple interlinking ideas describing life in a highly desirable society, where everything and everyone is advanced, happy, intelligent and problem-free. It’s a blueprint of the world we need to co-create. Here’s what that world could look like.