Our 5 favourite podcast episodes — and how to meet and mingle with the guests.
Don’t you just hate it, when a podcaster says something so stupid that you’d like to jump through your headphones to rebuke them? Well … our podcast guests rarely do that, but they definitely spark a conversation. And here’s your chance to join in! We’ve put together five of our favourite Project A Podcast episodes and invited the guests to speak at this year’s Project A Knowledge Conference 2020 on October 30. Here are our Top 5 — and your chance to meet the experts.
Podcast Favourites #1 – Sales: “The Science of Scaling”
When should you scale your #sales department and how fast should you do it? In reality, most startups rely on instinct, hearsay and random benchmarks from accomplished founders. Mark Roberge, former CRO of Hubspot and currently a lecturer at Harvard, wants to change this by formulating a conscious, KPI-driven approach to guide your #scaling decisions. Listen in on his discussion with Raul Porojan where he outlines his unique framework, “The Science of Scaling”.
🎧 Check out Raul & Mark’s episode here.
Podcast Favourites #2 – Product: “Building what really matters: Product Management”
Launching features is, for many product teams, still the most relevant thing. How can that be if what really counts is the value that a feature creates? Tim Herbig, Product Management Coach and Consultant with over 10 years of experience talks with our CPO Tamer El-Hawari about the environment that product teams needed to build what really matters.
🎧 Check out Tamer & Tim’s episode here.
Podcast Favourites #3 – Marketing: “B2B Marketing: Selling to enterprises digitally”
What works for EyeEm in terms of B2B marketing? Our CMO Philipp Werner gets down to the nitty-gritty with Matthias and Fabian who run the enterprise-focused marketing activities at Berlin-based photography community and stock image marketplace EyeEm. Quite openly, the guys share the tooling they use, what their team looks like and even give us a glimpse into their marketing efficiency metrics. If lead generation is a topic of interest to you — this is your episode!
🎧 Check out Philipp, Matthias & Fabian’s episode here.
Podcast Favourites #4 – Recruiting: “Data-Driven Recruiting: How to track your candidate journey”
Being data-driven in talent acquisition increases the efficiency of our recruiting. Using data helps recruiters to better understand the candidate’s behaviour and thus optimizes talent attraction and the hiring plan. Which KPIs could be tracked to improve hiring decisions? How can data be collected and used in your talent acquisition process? Our COO Rainer Berak talks with Andrea Althaus, Director of Talent Acquisition at Project A about her approach to set up a trackable candidate journey, key metrics, and how we can adapt parts of our processes from the Online Marketing logic.
🎧 Check out Rainer & Andrea’s episode here.
Podcast Favourites #5 – Data: “Paranoia is healthy! (when it’s about data security)”
It’s the age of data democratization and cloud computing, and we’re all swimming in data. But it’s now oh so easy to steal it. In this podcast episode, our Chief Data Officer Dr Martin Loetzsch and our CTO Stephan Schulze get together and recall the security lapses that almost gave them a heart attack. And they discuss how to get data security right without making life hard for teams who depend on data to do their jobs.
Do you want to join the conversation?
Join us at the Project A Knowledge Conference on October 30 and meet Mark Roberge, Raul Porojan, Tim Herbig, Tamer El-Hawari, Philipp Werner, Rainer Berak, Andrea Althaus, Martin Loetzsch, Stephan Schulze and many many more inspiring experts of their field. Check out all our incredible speakers here.
The free one-day virtual conference on 30.10. is for anyone who runs a modern digital business – or wants to build one. We’ve invited experts from every area of digital operations to share their knowledge, including thought leaders like Hansi Hansmann, Tarek Müller, Lea-Sophie Cramer, Philipp Westermeyer, Caroline Weimann, Erik Siekmann, and many more.
No matter what team you’re in, we’ll have something for you: You’ll get insights on subjects like marketing, development, sales, communications, recruiting and data science. In other words, all the knowledge you need to adapt to the challenges of tomorrow.
