PAP#049: Using LinkedIn for Lead Generation — with Michael Riegel, Founder and CEO of COMTRAVO @ B2B Marketing & Sales Day

Which channel works best to acquire new customers in the B2B context? Who is my customer at all and how can I effectively reach this person and generate a lead?

Michael Riegel, Founder and CEO of COMTRAVO, explains the importance of first defining the target group before specifically targeting the audience using the opportunities LinkedIn provides. He then gives insights into how to effectively educate the audience about the product or service and how to retarget them using multiple touchpoints in order to successfully generate a lead.

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