PAP#051: The Customer Decision Journey — with Julian Fornoff, CMO & Head of Business Development @ Store2be |

How are decisions made in the B2B space? What are the factors that influence the decision-making process and who is actually the one person that has the most influence?

Julian Fornoff, CMO and Head of Business Development at Store2be explains that it is actually more important to know HOW decisions are made instead of only knowing WHO makes them. From external sources such as online resources or competitors over hard and soft factors like costs or trust, there are many different factors that have an impact on the decision making process of B2B companies.

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