Reversing Global Warming: Speeding Up in the Right Direction

B. Lorraine Smith
Volans
Published in
6 min readSep 26, 2017

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Source: Pixabay / Geralt

If you were teaching a teenager to drive a car (notwithstanding that young people are trending away from learning to drive), how would you react if your young charge was driving along a highway that you knew ended in a steep, unsurvivable drop off a cliff?

Specifically, which of the following would you be most inclined to say?

A. “Please slow down!”

B. “I hope they build a really good bridge before we get there!” Or…

C. “Let’s take the next exit and go in a different direction…”

There is little room for debate on this unless you have a death wish. The obvious choice is C.

Curiously, however, it’s still somewhat rare for companies and other actors in the climate change arena to explicitly state efforts to reverse global warming (i.e. the equivalent of C in the above analogy), as opposed to talking about mitigation (a paraphrasing of B) or even just generally “addressing climate change” (a vague attempt at A).

Some will argue that we need to slow down to change direction. This may have some validity in some sectors (though not in most). However, if it isn’t explicitly stated to what end the slowing is aimed, then the goal appears to be stuck in “less bad” mode which is, simply put, not good…

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B. Lorraine Smith
Volans

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/