9/22 Update: This project is now live at BuyMyFuture.com
A Marketing Tool That Has Me As Giddy As A School Girl
I’m about to share one of my Project Galaxy secrets. No, it’s not information that will help you get any closer to knowing what Project Galaxy actually is (sorry). But this secret is actually quite juicy as I strongly believe it’s going to be one of the things that brings in the highest sales conversions.
I want to be very clear in this journal entry. I am a paying customer of Sendbloom. They do not know I am writing this entry about them. But they are worth every positive word you are about to read.
My marketing secret weapon: Sendbloom
Heard of Sendbloom before? I would imagine most of you haven’t, I know I certainly hadn’t up until a few weeks ago.
Insert 80s flashback sounds and wavy lines here…
I received an email from my friend Allan. The email was like other emails I’d received from Allan. It was to me. It included his hilarious whit and humor. It felt very personal. But alas, I got busy and forgot to respond (and the email was even about a t-shirt, something I love to exchange emails about!). Then a few days later I got another email from Allan. Which was weird. Because I know my friend Allan and he isn’t the type to normally send follow up emails. So I replied and said “you got me, what gives? how are you following up?”
Allan replied with one word: Sendbloom
So I headed off to Google. Assuming I’d find some random 1–800-Flowers knockoff website, thinking that Allan was just messing with me and maybe wanted me to buy him a bouquet of flowers (hey, I bought him beef jerky once, but that story is for another time).
Alas, I found no flowers…
What I found was the homepage you see above. And a business that became very intriguing to me. Very intriguing.
You see, I love email marketing. I tout it as the most important marketing tool I’m using these days. I honestly believe I make greater than 80% of my income directly from the emails I send to my subscribers. But Sendbloom goes one step further in the email marketing game.
Sendbloom gets jiggy with email
Yes. That’s a Big Willie Style reference. Deal with it.
Sendbloom gives me (and you) the ability to do something really interesting with Gmail. It allows you to upload email addresses (manually or via CSV files) and segment them for different unique campaigns. Then, Sendbloom will send the campaigns directly from your Gmail account. Kind of like an enemy of the state email sniper if you will… (see what I did there??)
Now you may be thinking: “But Jason, almost all email providers do something similar to that, what’s so special about Sendbloom? What makes it get so jiggy like Will Smith?”
Well reader, here’s an image of what makes it get so jiggy:
The image above is a little test I ran with Sendbloom. A test that did the following:
- Took 135 email addresses from a CSV file
- Sorted them into two segments I chose: One of people with @gmail email addresses and one with all other email accounts (56 to 79 respectively)
- Allowed me to write an initial email to each segment
- Allowed me to schedule email bumps (automated follow ups) to each segment based on the initial email activity
- Sent emails directly from my Gmail account as if I was sending them manually, one by one
That second to last step is the one I want to elaborate on. It’s the one that feels like a laser-guided torpedo strapped with six machine guns, 13 robot ninjas, a triple-layered forcefield, all piloted by a Minotaur with magical powers. That’s how badass of a feature it is.
The email bumps, oh the email bumps
I strongly believe follow up emails are one of the absolute best ways to get things accomplished when it comes to email. And Sendbloom takes follow up emails to a Minotaur-piloted torpedo level.
With my little test campaign I set up two email bumps. One bump was scheduled for two days after the initial email. Then I scheduled a second bump that was scheduled four days after the first bump email. Both of those emails contained copy written by me, asking people why they hadn’t answered my burning question or clicked the link I provided in the initial email.
Another beautiful part of the email bumps is that they don’t trigger if someone does a desired action with my initial email. In this case, replying to the email I sent. So if someone replies to my first email before the two day window occurs, they won’t get any more email bumps. Jiggy. Super jiggy.
These email bumps are crucial to getting people to take action. Which is exactly what I’ll be in need of when Project Galaxy kicks off on September 22. You see where this is headed?
How will I be using Sendbloom?
I’ve mentioned it in earlier entries: I’m guessing much of the success of Project Galaxy (success defined as sales in this instance) will come from my existing customers. Of which, I have about 1,600.
These 1,600 folks will be getting added to Sendbloom and put in fun prospect segments. But instead of each group getting a boring email, I’ll be able to imbue my personality and have fun openly admitting that I am segmenting the customers via email. And I’ll be able to add email bumps to make sure I’m grabbing their attention from all their other emails in their inboxes. The jiggy-ness will be at an all-time high.
I strive for authenticity and transparency. That’s why I’m writing this journal entry now and openly admitting that I’ll be using a tool like Sendbloom to help with organic outreach to my existing customers.
That’s exactly what this tool feels like: Organic outreach, on steroids (the good steroids, obviously).
I’ll be sure to write an update on the exact stuff I’m doing with Sendbloom as we get closer to September 22.
Day 37 >>
This entry is part of a 60-day journal I’m writing that will share all my planning, strategies, pre-launch efforts, and marketing tactics leading up to a big crazy project codenamed Project Galaxy. Start reading here.