How Google Design Sprint works

I spent almost a month in India, I visited some cities there, and when I was in Hyderabad, I had an opportunity to participate in a Design Sprint workshop presented by Googlers at UX Reactor. The purpose of the workshop was to show how Google conducts Design Sprints.

What is Design Sprint?

It was created by Google Ventures about 5 years ago, and the Design Sprint framework is based on the understanding of Design Thinking. Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with final users and customers. It’s basically a way to solve design problems quickly.

The Design Sprint is run by the Sprint Master who is in charge of the event. She’s also in charge of the team, leading them towards a much higher satisfaction and deliverables. The primary goal of the Sprint Master is to identify the challenge the team should be solving, and also invite the right talent for the Design Sprint.

What is it meaning?

Design Sprint is a shortcut to learn without building and launching.

What are the stages?

The Sprint Master starts defining the problem. After the definition of the problem, she works in six problem-solving ways of resolving the challenge.


Understand to be understood. The first part of the sprint requires inviting the right people to share: business goals, technology capability, and user need. The goal of this stage is to expand the understanding of the product/project.


Anything is possible. Participants in the Design Sprint should explore all possible solutions to their user’s problems.


Time to review all ideas and vote for the best options.


Prototyping and test without investing a lot of time, money, or resources.


Allows the team learn different ways to design in a new form but also hearing each other point of view on their own designs.

When do I need to use it?

You can use it anytime of the design process:

  • At the beginning of a project to define what your product is offering, or to create a shared vision;
  • When you’re at an impasse or have encountered impediments;
  • Inject speed in the development process.

Benefits of running a Design Sprint:

  • Solve design problems in a quick time;
  • User validation;
  • Fail early;
  • Design perspective to Agile;
  • Collaboration tool.

Resourceful information:

Book recommendation:

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My name is Thaisa, I’m a Product and Program Manager and I’m based in San Francisco, US.

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