Screen Touch vs Human Touch
A 21st century problem
Anyone who was born in the 90s in India must have experienced a shift in the way people communicated with each other, shared information and exchanged greetings. I am sure other nations also realized the shift, maybe a little earlier than Indians. Technology entered their life with a blessing which opened a lot of possibilities for them for an entertaining life, possibilities their parents could have only imagined. It felt like a nicer closely connected place, where people cared about each other, supported each other and celebrated with each other. It was a lot of freedom!
Facebook at the time was leader of the pack, it probably still is. But the sheer amount of people on the platform and the information generated and shared by them made it lose its relevance.
The great hack of 2017 made the fears of ordinary populace even more quantified.
The Facebook generation shifted from liberal and connected days to unsafe, random days. Anxiety of not being able to share soon got replaced with people not acknowledging/appreciating the information. The fatigue of likes, share and followers, the breach of privacy, and irrelevant feed was all real! As a result, millennials started taking more frequent and more extreme “digital detox” periods from social media and smartphones.
Facebook lost around 2.8 million U.S. users under 25 last year (in 2017). 2018 won’t be much better. According to a new study by eMarketer
Did Facebook and other social media platform fail to solve the motherhood problem of socializing? Not really, first level of solution for the problem of socializing was to maintain the existing relationships with friends, family and acquaintances, which Facebook solved quite well.
Creating new relationships is the higher order socializing problem which not only requires screen touch but also the human touch.
Given technology has made all of our friends available just a screen-touch away, we refer to the availability of friends in real life as a higher order 21st century problem.
For the 21st century problem we ideated a 21st century solution, we call Partyherd.
At Partyherd, we believe we will be able to create new relationships in a new environment in a way which is safe, fun, exclusive and relevant.
See you around!
Keep in touch on -
Instagram: https://www.instagram.com/partyherd_/
Website: https://partyherd.com/
