4 Essential Design Templates for Marketers
Marketers are true magicians when it comes to transforming complex ideas into relatable, compelling brand stories, promos, pitches, or guides — regardless of character count.
Our new templates (which you can obviously find in Projector) set the stage for….
Dynamic partnership pitches
Easy-to-follow affiliate posting guides
Engaging community posts for social
Inviting virtual event IG Story promos
Here’s a quick look at each template, our thoughts on when to use them, and a few strategy tips to throw your way.
Partnership Pitch Deck
When to use: This pitch deck is great for initial, get-to-know-you meetings with clients — the pitches that, if done right, might just be the first step toward landing you in Adweek someday. Great for agency / partner / influencer pitches.
Strategy tip: To test the strength of your pitch, ask yourself “What’s in it for me?”, “What’s in it for them?” and most importantly, “What’s compelling to each of our audiences?” You should have an answer for each slide; the more tactical and grounded, the better.
Influencer Posting Guide
When to use: A posting guide is great for any brand working with external contractors or influencers. It’s a focused way to get high-caliber creative that fits with your larger brand story and is ready to publish.
Strategy tip: Design matters! Especially to influencers. (They are, after all, people who make their living curating their own look). Inspire influencers to work with your brand by taking pride in the way it shows up in the world (even in the form of a pitch deck).
Event Planning Playbook
When to use: When you’re reaching out to your community for content submissions, user generated initiatives, or general talent sourcing. It’s a great way to show the caliber of content you’re looking to receive back in your DMs.
Strategy tip: Entice your audience to engage directly with your brand with dynamic media and playful imagery to create more of a storytelling experience! Even though the ask itself might be simple, lay the groundwork for top-notch submissions.
Virtual Event Promotion
When to use: When you want to spread the word about a new event, take advantage of a multi-frame layout for Instagram Stories. Rather than squeezing everything into a single scene, think about telling a story. Share your event’s details in a colorful, dynamic, and modern way.
Strategy tip: Take advantage of Projector’s dynamic media fill for a new way to combine shapes and moving images! With so much scrolling, something out-of-the-ordinary will help catch some eyes. 👀
