IKEA Shopping Page Redesign

Make it simple but useful.

Original Design

Check full page here http://www.ikea.com/us/en/catalog/products/S09111013/#/S09111013


Redesign

1. Highlight the tittles in Product Information

The original design of product information is like a long script (which always scares me when I click to read it).

2. More intuitive way to customized products

Show thumbnails of the choices.

3. Separate "Coordinating Products" from tabs and present them with larger images.

Tool I used

Sketch 3

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