IKEA Shopping Page Redesign
Make it simple but useful.
Check full page here http://www.ikea.com/us/en/catalog/products/S09111013/#/S09111013
1. Highlight the tittles in Product Information
The original design of product information is like a long script (which always scares me when I click to read it).
2. More intuitive way to customized products
Show thumbnails of the choices.
3. Separate "Coordinating Products" from tabs and present them with larger images.
Tool I used