Nanoinfluencers Wanted. Promeθeus Demo’s Use-Case For Advertising Of A Coffee House That Just Opened In London
Today we will undertake the influencer marketing campaign for a new coffee house in the capital of England. And the Prometeus use-case demo will help us to solve this challenge. The first thing to choose the right filters. Let’s take these five:
- Location of followers=London>60%
- Audience brands affinity=Starbucks>5%
- Followers’ interets=Coffee, Tea & Beverages>50%
- Influencer’s interests include Coffee, Tea & Beverages
- Engagement rate of influencer ≥ 7.0%
Demo identified 10 nanoinfluencers. Some of them such as bonbonldn are brands and do not meet for our needs. We see that Ryan Samtani is the blogger with the best engagement rate. Here is him. Nice to meet you, man! Ryan writes about himself that he id advertising fan, hopeless wanderluster, and avid foodie.
Let’s look into his page in detail.
We can see that his location is London. Engagement rate reaches the impressive 10,56%. Also, TopicTensor calculated Ryan’s popular topics and keywords. There are some bloggers in Lookalikes section. Sara_and_Dima_eat are most relevant for our campaign. They are microinfluencers.
Here is the thing that can concern us. The number of likes and comments is decreased this month.
Ryan’s hashtags and mentions. He likes restaurants, coffee, healthy lifestyle. Good! Among the most related brands with him are Nutella and Oreo. Not bad. Then, we will analyze his audience.
The audience reachability and followers credibility are excellent. Among his subscribers more than one-third of notable influencers.
His audience explicitly likes to drink coffee in a good cafe. Almost all of his followers speak English, 60% of them lives in London, the rest 40% is potential London tourists.
And this is his the most popular post:
This one has the largest number of comments.
We can conclude that Ryan as influencer is more than suitable for our advertising company. But we need at least 10 bloggers like him. Considering that the cost of the services of nanoinfluencers is low, this will not hit the budget. “You’re able to place a lot of really small bets rather than, ‘We’re going to work with Kim Kardashian.” rightly noted Mae Karwowski, the chief executive of marketing agency “Obviously”.
With Prometeus to choose 10 or more relevant nanoinfluencers isn’t a problem even for non-marketing professional. Follow the Prometeus’ news and subscribe to our social channels. There are a lot of interesting announcements ahead.
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