The Greatest Challenge Of Influencer Marketing & How Promeθeus Solves It

Mediakix, an influencer marketing agency, published the stats of influencer marketing in 2019, that clearly show prospects and challenges of the industry. Prometeus Labs selected the most interesting and important.

As more users joined social platforms like Facebook & Instagram, many of them open themselves as creators of content for others to see. This is how influencers were born, and quickly attracted the attention of marketers. Over the last 5 years, influencer marketing became a $5–10 billion dollar industry.

All infographics / mediakix

65% of influencer marketing budgets are increasing in 2019

The most common influencer budget is $1,000 — $10,000/year, followed by $100,000 — $500,000/year

17% of companies spend over half their marketing budget on influencers.

89% say ROI from influencer marketing is comparable to or better than other marketing channels.

Instagram ranks #1 for the most important and impactful channel.

Over ⅔ of marketers will spend the most on Instagram.

Instagram posts are the most used format of influencer marketing.

In spite of these inspiring figures, a lot of small businesses remain uncertain about influencer marketing and don’t invest in it. To make your influencer marketing campaign effective with high ROI you need to find only the most relevant influencers, measure their audience and engagement. It was a great problem, which was solved by Prometeus Labs.

Let’s look into the survey which shows how brands and companies choose influencers and measure their quality.

And here is why entrepreneurs decide not to get into influencer marketing.

As we see very few marketers clearly understand how to find and choose an influencer with a relevant audience. And it is logical that their bosses are scared to give them budgets on the influencer marketing campaign.

Prometeus Network Use Case Demo is a simple instrument that allows finding the most relevant influencers (including micro- and nanoinfluencers) even for advertising of small ethnic cafe in the suburbs. Its API is user-friendly and clear for any non-professional in marketing.

You can filter and seek influencers by location, engagement, interests, tags, keywords, audience figures, etc.

Also, Prometeus Demo provides the possibility to analyze in-depth each influencer and his audience.

To read more about our Demo and influencers you can here.

Test the Demo, follow the Prometeus’ news and subscribe to our social channels. There are a lot of interesting ahead.

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