The Highest-Paid Influencer Under The Microscope Of Promeθeus Network Use Case Demo

Our team estimated the marketing potential of Kylie Jenner —the highest-paid influencer on Instagram in 2019

Egor Perezhogin
Prom
3 min readAug 6, 2019

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Instagram / Kylie Jenner

The socialite diva Kylie Jenner makes $1.266 million per sponsored post on her Instagram, which makes her the highest-paid influencer on the social media platform, according to the 2019 Instagram Rich List compiled by Hopper HQ, an automated Instagram scheduler. Jenner is followed by singer Ariana Grande, who earns almost $1 million per sponsored post, and football star soccer Cristiano Ronaldo, who gets $975,000.

Screenshot / Instagram Rich List / Hopper HQ

Kylie Jenner was born in 1997 in Los Angeles, California. She has very colorful parents. Her father is 1976 Summer Olympics decathlon winner Bruce Jenner, who did the surgery to change the gender and became woman Caitlyn Jenner. Her mother Kris Jenner is a TV producer. On Kris’s side of the family, Kylie has older half-sister Kim Kardashian.

Also, Kylie Jenner is the founder and owner of successful company Kylie Cosmetics. Forbes estimated that she had become the youngest “self-made” billionaire at age 21. This beat out the record of Mark Zuckerberg, who became a billionaire at age 23.

Estimated cost per sponsored post in 2019: $1,266,000 (up from $1 million in 2018). Number of Instagram followers: 139,226 million

Kylie Jenner under Prometeus

In the previous article, we published the detailed instruction for Prometeus Network Use Case Demo. If shortly, it provides with access to in-depth demographic & psychographic data on both influencers and their audience as well as other valuable insights. Everybody can test demo. Today we analyze Kylie Jenner’s account with use of it. So, what we have.

  • She has average Followers credibility — 77.72%
  • Her audience prefers Apple, Walt Disney, and Starbucks.
  • Most of her followers live in New York City (1.6%), São Paulo (1.47%), Los Angeles (1.31%), London (1.01%), and Rio de Janeiro (1.01%).
  • Half of her followers speak English, 14% — Spanish, 8% — Portuguese.
  • She is an ideal influencer for advertising cosmetics and clothing middle price category among American Latinos.

To learn more about her and others Influencers test our Prometeus Network Use Case Demo.

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Egor Perezhogin
Prom

Senior Project Manager & Chief Editor at Blockchain Startups | Credits, Promeθeus labs, W12