ProMazo Made Me a Real Consultant

My experience at ProMazo has been exciting, original and real.

Photo courtesy of Helen Sheng

The first time I heard about Promazo, I was skeptical. Why would a real firm hire college kids to do important work? Then I figured: if this turned out to be legitimate, it would be something I definitely wouldn’t want to miss. Following this intuition certainly did not disappoint — working for Promazo taught me lessons that are impossible to replicate in the classroom.

So what did I do for ProMazo?

One particularly memorable project was for a fortune-200 multinational home appliance manufacturer. Our team members brought together a cocktail of ages, degrees and majors that just worked. Together we turned a broad idea into a 25+ metric framework for identifying promising markets for growth through acquisition, which we then tested by conducting diligence on 16 specific individual markets. It was hard — this was something we’d never done before, and we wanted it to be great.

After struggling to decide on a clear metric, we pulled the best parts of our own ideas into one cohesive framework. Finally, we defended our recommendation and proved its effectiveness as a team. We watched our clients’ skepticism transition into acceptance and excitement in a matter of hours. And, perhaps most importantly, we sealed the deal for future engagements to come.

Photo by Helen Sheng

What did I gain?

My ProMazo project was real — not mechanical or contrived like a case competition or class project.

I can actually pinpoint the moment that this dawned on me. During the car ride back from our final on-site client meeting where we delivered our final recommendation, I was still riding the high from those critical — and exciting — two hours. I exclaimed: “I feel like a real consultant!” This was met with immediate scoffs and indignation of my team, who responded with various flavors of “What do you think we’ve been doing this whole time?!” But for me, this was my first induction into the consulting world, and an actual confirmation that this was my place. I knew I could do this.

Weeks later, as I added the section about this project to my resume, one thing struck me as conspicuously different. Not once did I mention advising a “fictional client” about a “potential $2B opportunity” with a “hypothetical” go-to-market strategy. I could claim each piece of the result as fully executed. And herein lies the uniqueness of a Promazo project: it may not always be your most complicated model or most advanced strategy, but it is, and always will be, real. That’s something that a class project can’t give you.


Helen Sheng is a business student at the University of Notre Dame who worked for ProMazo. She wrote this piece as a guest writer for the Student Stories series in ProMazo’s Millennial Voice. Check out what ProMazo is doing to disrupt the current job recruiting model here, and read our other writing here.