Prometeus Labs Launch Community Demo-Test Challenge
Choose the best Influencer for the case with the help of our use case Demo — and share $1000 prize pool!
Want to feel yourself as a Head of Marketing agency? So participate in contest for the first community Demo users from Prometeus Labs team!
Imagine you are marketing manager. And you have a client with a specific task — to run an Influencer marketing campaign on Instagram. Budget is limited, mistakes’ cost is high. So it’s really necessary to choose only credible bloggers who are most likely to bring a huge conversion. The task is harsh, but not for Prometeus Use Case Demo for Influence marketing. It is easy to use our product, while all Instabloggers are under a microscope.
How to participate:
- Choose one of the cases:
- Company producing premium headphones. Area: Great Britain.
- Cosmetics brand. Area: South Korea.
- New gyms’ network. Area: Russia.
2. Using our Demo search engine find proper influencers for promotional campaign. Better select up to three influencers.
3. Analyze and make a report about its/their strong and weak points looking on its/their subscribers’ analysis.
4. Make a conclusion about suitability of this account(s) for the promotional campaign.
5. Issue your article as an analytical report and send via form.
How to get access to Demo?
- Join Prometeus Telegram Chat: https://t.me/promnetwork
- Check the pinned message in chat — and find there a link to Prometeus Demo Access Bot.
- Press ‘Start’ button.
- Press ‘Get access to Demo’ button and follow personal link to site.
- Sign up on Prometeus Demo site with your E-mail.
- Enjoy Demo!
You will have only 10 tokens on your account. (They don’t have real value — it’s token only for Demo.)
It’s enough to buy 10 reports on influencers. If to make everything up to task, 3 tokens are enough to successfully complete it. The rest can be used in case of mistake or you can spend them to get an analysis of your favorite insta-bloggers just for fun.
Example of work and step-by-step instructions for finding proper influencers
Suppose that we need to find influencers for a new vegan product on the US market.
- Write the word that describes the product as accurately as possible. The algorithm will propose you the most relevant accounts.
2. Use search filters. Choose a location — in our case United States (you can even choose the city). You can also specify the percentage ratio of the influencer audience by region.
3. The next step is to specify age of the influencer audience.
4. You can reduce the number of irrelevant accounts with detailed refinements: “Has contact details”, “Only business accounts”, “Has sponsored posts” etc.
5. Select “Followers” tab. Search engine ranges influencers by the size of the audience. Let’s find influencers with at least 5k subscribers.
6. Set the engagement rate of the influencer audience.
Now we have three nano-influencers who seems to be perfect for us (according to Prometeus Demo).
7. The next step is to select an account from the list and click ‘Analyze’ button. You will spend 1 token then.
‘Analyze’ other accounts found by search engine too, but remember, that you have only 10 tokens for up to 10 reports!
8. Then analyze accounts by yourself, and have fun comparing them and making conclusion.
An example of the account description
There are 14k followers. We see a downward curve in the amount of audience (2.03% reducing over the last month). The average number of likes is 3.1K. We have a negative tendention again — 5.27% reducing over the last 30 posts. All disadvantages are compensated by the following indicator: engagement rate — 21.59%. Awesome result.
Next, let’s take a closer look at the audience of the account. The level of “Followers credibility” — 90.96%. It is a very good result, which means that there are almost no fake accounts.
Another important point. Among followers more than 70% of accounts have less than 1000 followings. So the probability that this audience will notice the post is quite great.
The audience of the account is mostly women (83.07%). The filter selected an age-appropriate audience…
… and the right audience for the location.
However, this view of the audience is one-sided. Still, it is necessary to understand one important segment of the audience — Likers. This is part of the audience that likes posts and is getting involved into the content. They are the most involved and grateful followers.
The percentage of unique accounts is 94.42%. This is the number of real people among the Likers. The rest are brands that like for massfollow.
We also see that 31.91% of likers are not followers. This means that the account of influencer often gets to the tops and\or the content is shared by users.
The number of likers with less than 1000 followings is ~77%. The indicator means that these likers do not like and do not follow everyone.
Among Likers, women accounts dominate. And again — required age and location. Search engine works great.
The American audience is 81.36%.
Conclusion
We found a perfectly suitable account of influencer with a huge engagement rate and the highest followers credibility rate with the help of the Prometeus Demo. It has an American audience, with the necessary age and interests. So you can feel free to order advertising from him.
Prometeus Influencer Search Engine Demonstration
Rewards for winners
Participants who provide the most detailed and accurate reports will share the prize fund in amount of $1000 in BNB:
1st Place — $400
2nd Place — $300
3rd to 5th Places — $100 each
Conditions of participation in the competition
- Send us a report in doc/docx/pdf/ppt/pptx format via this form: https://prometeus.typeform.com/to/UVYXIp
- Join Prometeus chat and channel in Telegram: https://t.me/promnetwork and https://t.me/promnetwork_ann.
Fill in the form properly! Be especially cautious with your BNB address and MEMO.
Activity Period
24/06/2019 12:00–1/07/2019 12:00 (UTC)
The contest will last only for a week — so hurry up! In 2–3 days after the deadline we will evaluate your works and announce the list of winners.
Evaluation criteria
- the breadth of using the statistical data when selecting the influencer;
- competent description and argumentation of your choice;
- creative presentation (optional, but welcomed);
- comparative analysis of influencers from the search result (optional, but welcomed).
So we just cannot wait to read your reports. The competition starts today and will last until 1 July so don’t miss it! If you have questions or need some help — join conversation in our chat: https://t.me/promnetwork
Stay tuned to Prometeus. There will be much more interactivities and contests from our team in further. The biggest announcements and rewards are ahead. Good luck!
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